Do you know who your blog fans are – returning visitors who actually stay on your blog and read it?
Google Analytics does.
Why would you need to care, you ask?
Other than the fact that it’s pretty cool to know the nitty-gritties of your traffic, these statistics will help you to learn what your sticky content is.
What posts do your readers keep coming back to and bookmark? What pages have the least bounce rate?
Let’s take it a step further: if you knew what your best content was according to your readers, could you make sure it was well-optimized for search engines and push it to the top of Google? Wouldn’t that be a smart move?
Here’s how to find out in who your fans are in 3 simple steps.
In your Google Analytics dashboard, find “all visits” tab. Click on it and unselect “all visits”.
The segments you are interested in are:
2. Direct traffic – visitor who get to your site via a bookmark or by typing in your URL are considered direct traffic. They have obviously been to your blog before, that’s why they know how to get to it “directly”.
3. Non-bounce visits – visitors who visited more than one page per visit.
You can choose one segment at a time or all three. Press “apply”.
You should see a graph similar to this one:
Analyze to your heart’s content!
These are the things I would look at (in the content section of your report):
1. What pages are frequented by my “fans”?
In my case, the first 3 are my Traffic Generation Cafe home page, Promote Yourself page, and Increase Blog Traffic page.
2. What is my search engine ranking for those pages? What if I tweak them a bit more: come up with a better title tag, tweak the keywords with Scribe SEO a bit, focus on building a few quality links to those pages?
Since this content is already liked by my “fans”, isn’t it likely that the organic search engine traffic will eat it up as well?
Question: do you think you use Google Analytics to its fullest potential? What’s the coolest thing you are tracking with it? Answer in the comments below.