Want to add some fun and excitement to your life?
Ask a group of internet marketers what they think about buying a premium internet marketing course.
And, by the way, I am not here to sell you anything – just tired of hearing marketers complain about getting the education they need to succeed in their businesses: should be an oxymoron, right?
Well, it isn’t.
Consider this strong opinion from one of the commentators at Growmap.com that I found more entertaining than actually enlightening:
I would never pay [insert pet peeve price tag] for a course, no matter how well reviewed and promising it is. With that money I can do much more and still learn the same stuff, for free, from blogs and forums. These “amazing” courses don’t teach you how to REALLY make money online…
Talk about BUYING an internet marketing course to learn to make money online, and the debaters come out of hibernation like cranky she-bears bearing claws.
It’s a riot, but don’t try it in an elevator.
Close quarters might prove deadly. The best way to discuss these matters is in a guest post. 🙂
Two Views On Buying Internet Marketing Ebooks/Courses
1. They are newbie scams.
2. They are an education.
Just for kicks, you could be so bold as to take sides in the dog fight, like I am. My position, as a thankful, ebook-reading relative newcomer to this business, is that ebooks rock.
The Dark Side About Finding A Solid Internet Marketing Course
There are chum-lords out there. They recycle scraped content and are happy to take your money for their drivel.
Just learn who’s who and stay away from chum-lords.
Before you light the torches and gather the angry villagers, hear me out though.
Then go ahead and gather them and let’s meet here to see who can spit the furthest into the wind and remain dry…you first.
Before you draw a line in the sand – let’s consider what a “scam” is in the first place, because in my book, here is what a scam is NOT:
1. Ebooks that don’t teach you information you didn’t already know.
Not necessarily a scam. You need to learn to trust and implement what you already know, and quit paying others to tell you this stuff, but it’s not a scam.
If you know all the information, get your refund on it.
2. Expensive ebooks are not (all or even mostly) scams.
Price doesn’t determine scamminess – content does. Either the material helps you or it doesn’t. If it’s lame content or stuff you already knew…that’s not a scam.
It’s a refund waiting to happen, but no scam.
3. The methods in the book require work…
Um…hate to tell you…they all require work. Reading an ebook just lays out the work that needs to be done and none do the work for you.
Before you buy an ebook, know what you need up front. It sounds silly, but too often people will buy an ebook, read it and return it because they already knew the material.
That’s when it’s time to stop buying and start doing, but don’t call it a scam. You might need to consider Serial ebook Buyers Anonymous, or “SEBA“. They have a 12-step program…
All kidding aside: if you know what to do already, THEN DO IT.
Otherwise, if you need some guidance, then buying an ebook or an internet marketing course is an option you shouldn’t throw out for fear of being scammed (unless you buy it from a chum-lord).
What IS a scam, then?
Glad you asked!
I have been scammed in 2010 by an ebook spammer that found his or her way into my inbox (can you guess my thoughts on list swaps?). Curious, I went to the sales page and there was no price listed…
All I wanted to know was how much the cost was, that’s it. I wasn’t in the market for the ebook (because I actually take my own advice).
The scroll bar was a pixel tall, and the books War and Peace and Les Miserables both called me up on Skype and warned me the sales page was too much to read.
Good books, those two.
To save time, I clicked the “Add to cart” button that took me to another page – with no price listed…
Then I clicked the “Buy now” button – because the vendor was using PayPal and I trusted PayPal. Usually you are taken to PayPal’s own “confirm order” page.
Not this time.
Instead of being taken to PayPal’s “confirmation” page, I was taken to a page where I was invited to “pick my bonus” which assumed I had closed the sale.
The damage was $197. I was scammed.
Lucky me – the salespage read, “No Hassle 60-day Money-Back Guarantee!”
What a laugh.
That was a scam.
The Reasons I Heart Ebooks/Courses
You either love or hate the whole ebook phenom.
OK, you could be somewhere in between. To the undecided, here are my own reasons for “hearting” ebooks.
- Ebooks Buy Time
- Buying Education Is Not Taboo
- Business Owner’s Perspective
- Because I Don’t Know Everything
1. Ebooks Buy Time
Which is easier:
Buy a quality internet marketing course on blogging like Andrew Rondeau’s Income Blogging Guide, receive coaching along the way and get an in-depth and hands-on look at how to make money blogging by a six-figure expert…
Save your money and spend your time (the REAL hidden cost) in reading myriad blogs, forum posts and articles available for free, hoping that along the way you’re being steered in the right direction with 12 different cooks in your kitchen?
The 2 secrets nobody tells you about free methods…
A) How long it can take to collect all these facts and put the information to good use.
B) Are they actually making the kind of money they’d like to online yet?
It’s not “free” to learn this way, it’s just that the currency is your time, rather than your coin.
To put this another way:
Say you want a new house and can either buy a pre-built house, or save your money and build one yourself: would you see the trade-off as “free” or not?
It’s no different with online education: you pay for the convenience to learn something you didn’t know.
Paying for convenience is nothing new.
2. Buying Education Is Not Taboo
I’m not sure what planet you live on, but on Earth, buying and education is considered a great investment in most quarters…
One exception seems to be the realm of internet marketing.
There you come off sounding like a leper giving free handshakes.
Case in point – Harvard is $42k a year; some ebooks and courses cost $1500 or more in some cases.
One seems reasonable (or expected): Ivy league schools cost money.
Why? Quality. Brand. Trust. Credibility. Bragging rights…
Why is it “taboo” to pay for knowledge when it comes to internet marketing?
3. Business Owner’s Perspective
Have you looked into buying a franchise, or opening up your own brick-and-mortar business? Most franchises and business ventures involve looking for angel investors, shareholders, grants and loans to cover the investment of $100k – $250k necessary to open up shop.
(I’m thinking of Chick-Fil-A, or McDonald’s type of businesses.)
It’s not unheard of to leverage your own homes as collateral.
Your typical ebook is barely a hiccup on the radar of business costs, yet your potential to earn isn’t limited in internet marketing.
4. Because I Don’t Know Everything
Maybe it’s just me. I don’t know everything.
I’ll gladly pay for an ebook to learn new techniques, to learn methods to be more profitable in a shorter time. Who do you think I’ll turn to?
Those who know what they’re talking about.
One example would be someone like Andrew Rondeau, author of the Income Blogging Guide I mentioned above. He’s the real deal.
He’s niether chum-lord nor scam artist, and his course does what many lack: provides actual support through the learning process.
Before Buying Any Ebook
Ask the following:
- What’s the information worth to me?
- Do I need to learn these things for my business?
- Do I trust this person?
- What do others say and do I trust the reviewers?
- What is the return policy, and what are my consumer rights?
I’m no fan of false advertising.
I don’t like hype.
I don’t like being scammed (I’m weird that way).
Would I buy an internet marketing course that cost 3 or 4 digits?
If I had the money to do so, and the need to learn the material, and trusted the source – in a heartbeat, you bet I would, and I have in the past.
Maybe that’s why Traffic Generation Cafe is where it is now after only 8 months online…
I bet you are dying to see what I use for my own blog and recommend for your use as well, don’t you?
I’ll do better then that:
Here’s the post I wrote on internet marketing products that I didn’t care for:
And here’s where I list the products I do use myself:
Can you, she-bear internet marketing course haters, put your claws down already?
Comment to show me that you’re alive!
Image credit: http://cheezburger.com/