Being in traffic generation/SEO niche, it’s always good to keep tabs on what’s going on with Google, right?
Realistically speaking though, who has the time?
So I thought I’d put together a post on a few Q&A sessions that Matt Cutts does regularly on YouTube.
This is what I found of interest from some of his latest videos:
Question: If you were an SEO of a large company, what would you include in your 2011 strategy?
Find the video at: http://www.youtube.com/watch?v=vLp9Qf99DCI
1. Website Optimization
Page loading time is a factor in Google rankings.
Even though is not a huge factor on a scale of things, studies show that it does have a tremendous influence as far as your visitor/customer behavior.
The faster the site, the more likely visitors will stay and BUY.
More on how to optimize your site for speed:
Decrease your speed = increase your ROI.
2. Internal linking
Use relevant and natural anchor text for internal linking and be consistent with it.
Make sure “you are not dropping the links off the cliff” (quote) with 404 errors.
More on internal linking:
3. Social Media Marketing
What does it have with SEO?
Spreading your content across various social media networks will bring visitors, who in turn might right a post, an article or otherwise link to you from their blogs.
Obviously, that creates high quality in-content link building opportunities.
Question: How important is it to have keywords in a domain name?
Do you make your domain more brand-oriented, something catchy or do you go for a keyword-oriented domain name?
Brand names are easier to remember and come back to.
Brands like Google, Twitter, Facebook, etc. have absolutely no keywords in them, but everybody knows them.
Plus, with some new Google updates, it seems like less weight will be given to keyword domains vs domains that are not keyword heavy.
Ana’s rebuttal: you and I are not Twitter, and chances are will never be.
I named my blog “Traffic Generation Cafe” because in my opinion it accomplishes both goals: it’s a brandable and memorable name, yet it tells my visitors immediately what my site is all about and, in my opinion, brings in even more readers because the name easily identifies my niche and their need of information in that niche vs some brand no one ever heard of.
Let me know what you think about it in comments.
Question: Does Google still recommend 100 links or fewer per page?
Yes, there used to be a time when Google recommended that you have 100 or less links per page due to their limited indexing capabilities.
Basically, if you had more than 100 links per page, Google would’ve never gotten to the end of the page to index all content.
By the way, if you are using SEO Doctor to make sure your pages stay “healthy” like I do, now you can ignore the whole “warning, you have more than 100 links on this page.”
However, make sure there’s a balance between having a lot of links that enhances user experience vs coming off as a link farm.
Also keep in mind, that your PageRank will be divided among all the links on a particular page; so the more outgoing links you have, the more rank you’ll leak from that page.
Google says, we do, right?
However, it’s good to have a head of your own sometimes and do what makes sense and what serves our readers vs SEO.
Have an opinion? Comment to show me that you’re alive!