Optimizing your website in a way that makes it more attractive to search engines is a great way to exponentially increase your targeted website traffic.
Mind you that the targeted website traffic we are talking about here is absolutely FREE.
So, let’s start with the basics.
What on earth is SEO?
SEO is an acronym standing for “Search Engine Optimization”.
Your basic strategy here is to have your business sites rank as high as possible in Google and other search engines, thus bringing great quality targeted traffic to your website.
In other words, if an internet surfer searches for ‘Work At Home’ in Google, a website that has high search engine ranking optimization for that topic or even that exact phrase will probably be ranked higher in search results than a website that has not been optimized.
We call website traffic that results from search engine ranking ‘organic traffic‘ because you don’t have to pay for these visitors.
SEO Traffic Basic #1: KEYWORD.
To start increasing your website search engine ranking and bringing targeted website traffic, you need to understand the concept of keywords.
The term KEYWORD refers to the exact word or phrase that people are searching for.
For instance, at the time of writing of this article, the most popular keyword on Google was ‘British open leaderboard’ (don’t ask me why). That means that people have entered that exact phrase in the search box more than anything else that day.
Your keyword can be short (one word) or contain several words that specify the kind of information a web user is looking for.
In other words, it can be anything.
The point here is the more often your website mentions or is connected to (explained later) a specific keyword, the more likely it is to have high search engine ranking for those keywords.
SEO Traffic Basic #2: BACKLINK.
The next crucial part of generating traffic from search engine ranking is called a backlink.
‘BACKLINK’ is one of the measurements that the search engines use to see how important or insightful your website content really is.
For example, if any website includes this kind of link in their content targeted SEO website traffic and that link leads the visitors back to my website, that’s a backlink.
The thinking behind it is the better and the more valuable information you provide on your website, the more website masters will want to link to it, thus bringing you some free targeted traffic.
For example, Wikipedia website has very high search engine ranking on many topics because many sites quote it as a source in their content.
Your goal is to become “Wikipedia” website in your field and get as many websites to link to yours as you can thus causing it to rank higher for your keywords and helping your traffic generation tremendously.
SEO Traffic Basic #3: RECIPROCAL LINK.
Yet another important search engine ranking principal for your website traffic is called the reciprocal link.
A RECIPROCAL LINK is created when two similar in content websites mutually link to each other.
Reciprocal links are much easier to get than backlinks and many website owners use this tactic to improve their SEO ranking.
Unfortunately, although important, reciprocal links will not get you too far with the search engines, since it is so easy to get them.
So, keywords, backlinks, and reciprocal links are really the major concepts you need to pay attention to to generate targeted website traffic through search engine ranking.
Of course, this is only the tip of the SEO iceberg.
However, if you want to save thousands of advertising dollars and drive free targeted traffic to your website, it’s certainly worth the trouble!
Here is what I personally use to milk SEO for all it has to offer:
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