Fridays are quickly becoming my favorite blogging days.
Maybe because that’s when I go to people’s blogs, tear them apart, and REALLY let them know what I think about them! And they even ask me to do that… No pain, no gain, I suppose… 🙂
But all jokes aside, I really do enjoy helping other bloggers build better blogs.
And that’s what this series is all about.
Today I will be looking at:
December 3, 2010
From the laptop of: Ana Hoffman
Thank you so much for inviting me to visit y0ur blog.
I’ve enjoyed watching you grow as a part of internet marketing community and a leader in your business and am excited to see what we can do to help you achieve new heights.
Here we go, my friend!
URL: http://www.profitablenetworker.com/ (UPDATE 2016: unfortunately, Wayne’s site is out of business!)
Title: The Profitable Networker — the right knowledge for long term residual income from MLM
Description: Helping network marketers build it just once, build it right, and build it big to pay a lifetime of residual income.
Google PageRank: 2
Alexa Rank: 245,510
Indexed pages in Google: 192
Domain Age: 1 year
1. What I liked about your blog
Clean and uncluttered are the two words that first came to mind, Wayne.
2. Design changes to consider
Too much writing and not enough to rest my eyes on.
Any website/blog page should have a natural anchor to draw readers’ attention. In most cases, it’s an image that stands out and catches the eye.
In your case, Wayne, your blog definitely lacks that and it can greatly contribute to your bounce rate and general readability.
Here are some simple changes I would definitely make:
- Make your header bigger.
- Make your picture bigger and make sure you head doesn’t disappear in the neverland. 🙂
- I do like your “about me” paragraph; looks like you put a lot of thought into it. However, adding it to the header dilutes your readers’ attention, which should be on your picture (trust building) and your blog headline (to immediately figure out what your blog is all about). Also, if you choose to move it say to the top of the sidebar, I wouldn’t use all caps in it – makes it really difficult t to read.
3. Home Page Load Speed
I just replaced my older wireless router with a much more powerful one this morning, and I must say I was greatly impressed with your speed! 🙂
4-6 seconds for your home page.
However, yesterday it was about 15-20 seconds, and I bet most internet browsers don’t use as powerful of a router as I do.
In other words, I would make some changes; mostly in the plugins you are using.
I also see that you are using a lot of videos in your posts, which is great.
However, many of them make it to your home page, which means that it downloads about 7 videos – that’s quite a bit and slows down your blog significantly.
- Shorten the excerpts for your home page.
- When you make a video post, move your video more to the end as opposed to leaving it at the very beginning – this will ensure it won’t make it to the home page.
- As an alternative, you might consider changing the quantity of posts you show on your home page.
No problems there, other than the fact that I would consider repositioning your search box to the sidebar.
It will look better and I bet not too many people use it anyway.
1. Are you in a good niche?
What is your niche I should say?
It’s clear you are in network marketing.
But so is everyone else and their uncle. 🙂
From what I can see, you blog on all kinds of topics without clear direction.
So here are some questions I need to ask you:
- What is the purpose of your blog?
- What kind of return are you getting from it? I mean signups into your biz, sales, etc.
- How much effort you put into it and are you happy with the end result?
I am not trying to talk you out of blogging by any means.
See what I think about blogging:
What I am trying to say is with a few tweaks on your blog, like picking a niche, doing some keyword research, and ranking your site on Google for some of those keywords, will DEFINITELY bring more return with the same amount of effort.
You are doing the work, might as well get results, right?
So here’s what I suggest:
1. PICK A NICHE!
I know in the past, you wrote quite a bit on different MLM companies, how to choose one, comp plans, etc.
I thought it was a great niche for you!
Not too many bloggers write about it, and thousands of people are looking for this kind of information.
2. Research keywords for your niche.
You can do most of the basic research with Google Keyword Tool.
I personally prefer using Market Samurai for this though. Smart keyword research is the corner stone for your blog search engine optimization efforts, so you HAVE TO get it right the first time around. So if you have room in your business budget, definitely get it here.
2. Niche keywords
From what I can see, you do presently rank for some nice keywords, like “mlm compensation plan“, but you still need a push to get to the first page.
And I know why you are not ranking for more keywords, but more on this later.
1. Meta Tag Structure
This information is mostly used by search engines to determine your rankings; it’s also what you see in the search engine results pages (SERPs).
Neither your title, nor your blog description have any keywords in them.
Of course, it’s not wonder since you haven’t determined what those keywords might be.
In other words, you blog is NOT search engine optimized in any shape or form.
Which of course means that the only sources of traffic you can rely upon are word of mouth and social media.
Absolutely nothing wrong with those two methods; I use them myself all the time, especially Twitter traffic generation.
However, these traffic generation strategies can’t be leveraged long-term, meaning you have to constantly work on your traffic and that’s A LOT of work.
Once you are ranked in search engines for a number of keywords, your traffic will keep coming and coming with very little maintenance on your part.
Great payoff with little work (maybe slight exaggeration here 🙂 ) – any website owner’s dream come true, isn’t it?
If you want to learn more about the technical aspects of meta data, take a look at my previous Blog Audit Friday.
2. Heading Tag Structure
These are headings and subheading you use in your posts, sidebars, etc.
Here’s your current tag structure:
[h1] ...on achieving prosperity and freedom in network marketing! [h2] Think & Grow Rich Chapter 13 – The Brain [h2] How to Close Your Prospect to Action And Get Them To Look At Your Material – Script Included! [h2] Are You Attracting the Right People to You and Your Business? [h2] Think & Grow Rich Chapter 12 – The Subconscious Mind [h2] What’s Your Commitment to Your Personal Development? [h2] Why Personal Development is the Magic Ingredient in MLM [h2] What Doesn’t Duplicate in MLM and What DOES! [h2] A System for Creating Real Duplication [h2] True Residual Income in MLM? Take Yourself Out of the Equation! [h2] Is Residual Income in Network Marketing a Lie? [h3] Connect with Wayne on… [h3] Get Notified when a New Blog is Posted… [h3] Most Popular Posts [h3] Recent Posts [h3] Archives [h3] Top Contributors [h3] Categories
What it should be for your home page – ideally:
- H1: Blog’s name
- H2: Your blog’s tagline – should be keyword-rich
- H3: Your recent posts
- H4: related content in the sidebar, like the heading of an “about” widget.
- H5: Unrelated headings in your sidebar, footer, etc.
What it should be for your posts:
- H1: post / page title
- H2’s and H3’s: subheadings and sub-subheadings
- H4: your blog’s name, and possibly related widgets
- H5: same as above: sidebars etc.
Once again, no keywords anywhere. 🙂
And, although you do have H1 tag, it’s a bit of a mess.
Side note: if you want to check your own blog structure, just go to http://validator.w3.org/, add your URL to validate your code and make sure you check the “Show Outline” box – that’s what will give you your blog outline at the very bottom of your page, along with all HTML code errors you’d better fix!
Great job on those; most of your images have ALT tags.
My only complaint is I would use MORE images! At least one per post, even if you have a video in your post.
Speaking of videos: there is a slight problem here as well.
Did you know that YouTube embed code produces invalid HTML code?
That’s right: every time you embed a video on your blog using YouTube embed code, you add invalid HTML code to your blog.
Why YouTube never bothered to change the code to comply with standardized version, I have no idea!
However, there is a solution for this; read more about it in one of my guest posts on Technshare.com:
Pay special attention to the tool I mention to covert YouTube into valid code all the way at the end of the post.
Check out this post to learn more about different social media search tools.
This is a good place to address the lack of search engine ranking issue I mentioned somewhere above.
The reason you are not ranked for more keywords, Wayne, is because most of your blog pages are NOT INDEXED by Google!
That basically means, Google has no idea most of your blog posts even exist, and it can’t ranked what doesn’t exist – naturally.
How does Google learn of new pages?
Simply by following links from other pages Google already knows about and are indexed. Those links can be either on your own website or any other website.
This brings me to a very important point, Wayne: the best thing you can do for your blog is build links!
I will talk about the two types of links you need to get for your blog, but before I do that, let me say it one more time: do your keyword research first! THEN start building links using your keywords.
Learn more on how to index your site or posts quickly:
Yet another great way to make sure your pages are being indexed quickly is to build a sitemap of your blog (if you have one, Wayne, I couldn’t find it) and submit it to Google Webmaster Tools.
The easiest way to do it is by using Google XML SiteMaps plugin (look it up in your WP plugins directory); it does all the heavy lifting for you and all you do is submit it to Google Webmaster Tools.
1. Internal Linking
This is the easiest type of links you can get, Wayne, since they come from other pages on your site.
In your particular case, you need to find out first, which pages are already indexed and then build links from those pages to the unindexed pages.
Here’s where you find out which pages were indexed: http://indexedbygoogle.com/
Make sure you use your keywords as anchor text in your links – always.
More on internal / deep linking:
2. Incoming Linking
Very simple: you need more of them and preferably from high PR sites.
Use these two posts to guide you in the process:
- How to Get 10 High-Quality Links In 30 Minutes Or Less (step 1)
- Treasure Island of Link Building: How to Find the Best Links Every Time (step 2)
I think in the right niche your blog can flourish, Wayne.
Feel free to let me know if you have any questions!
And now, my dear readers, it’s your turn. Let Wayne know what you think of his blog in general and point out the things you would change. Wayne and I are listening!