- what are blog tags?
- are they the same as categories? or keywords?
- should you use them on your blog?
What Are Blog Tags?
A blog tag is simply a phrase that best describes your post.
For instance, this post is about blog tags. 🤯😜
So, my blog tags for this post might be… ‘blog tags‘ (duh! 🤪), ‘seo‘ (since readers might wonder whether blog tags have any impact on SEO), ‘website traffic‘ (since readers might wonder whether blog tags have any impact on website traffic), etc.
Blog tags are to blogs as hashtags are to social media.
Blog Tags vs Keywords
Are blog tags the same as keywords? Yes and no.
Keyword research is a MUST when creating any piece of content – after all, keywords are exactly what Google users type into a search box!
To learn how to do keyword research the non-SEO ‘for the average website owner’ kind of way, read my Semrush review and tutorial.
Blog tags, on the other hand, have little to do with Google bringing visitors to your blog, but everything with you providing your visitors with an additional way to discover even more of your blog content.
Once again, if I ‘tag’ this post with ‘blog tags‘, ‘seo‘, ‘website traffic‘, etc., you, my Reader, will see those tags while reading this post and might think to yourself, ‘Hey, I really want to know more about website traffic!‘, click on that blog tag, and be taken to a page where you read all you ever wanted to know about web traffic. 😍
That’s exactly what blog tags do: they create pages of content that’s centered around that particular topic… a tag in wordpress terms.
Blog Tags vs Categories
Are they the same?
Both blog tags and categories are a way to organize your content.
However, categories are much more general in nature than tags.
Let’s say you have a travel blog.
Your possible categories could be “Cruises”, “Family Travel”, “Travel Abroad”, etc. For each of your category, WordPress will create a separate page that could be ranked by search engines – just like with tags.
Now, let’s say you want to create separate pages for different states or countries. You wouldn’t want to have hundreds of categories, each named with a different geographical location, would you?
THAT’s the perfect job for tags.
Should you bother using blog tags?
There was a time when using blog tags had its definite benefits.
Not so much these days.
Google doesn’t like them.
Blog tags unnecessary inflate your content pages while providing no real value to your readers.
Readers don’t like them.
Too many better things to do than click around some random blog tags hoping to discover… what? more content? They barely read the first one… 😜
You shouldn’t like them either.
You’ve got a shot to grab readers’ attention and get them to do something other than leave – don’t waste it on a click to a blog tag.
Blog tags? They are so yesterday.
You’ve got better things to do than worry about those. 😉