Recently it struck me: With every blog post we are writing, we try to create a great and original piece of content.
What about Tweets though?
I realized most of my tweets are not original at all: they are either post titles with links or quotes.
Some are questions or general statements, yet I wouldn’t count that as providing content.
Something is not right I thought.
As Twitter is growing insanely fast, bringing in more opportunities for providing great content, I decided I HAVE to change that.
Create amazing Tweets that are yours
Of course, I understand, we can’t dedicate hours and hours towards writing tweets, yet recently I started using a tool that turns this task into an effortless experience.
Buffer allows you to make every tweet a unique one that is truly yours.
How does Buffer work?
With Buffer, all you do is throw tweets into your Buffer and the App then schedules these tweets for you well spaced out over the day.
How can I make my Tweets stand out then?
Buffer comes with a nifty feature that makes it truly “Killer” for me and useful every day. It is a browser extension for Safari, Chrome or Firefox that allows you to add tweets into your Buffer from any page.
On top of that you can go ahead and highlight a certain line in an article and then hit the Buffer icon. Automatically Buffer will turn this into your tweet, here is an awesome quote form Ana I used:
Buffered Tweets – When are they sent?
The thing I like about throwing tweets in your Buffer is that you can put a lot of them in at one point, yet you won’t flood your followers with too much info. Teaming it up with Ana’s advice on sending a group of 3-4 tweets you can easily set these time blocks as fixed times and then forget about them.
By default Buffer sends your tweets well spaced out during the day and you can always go back to your home account at www.bufferapp.com and change your timing, add more or adjust them to your needs. Here are my fixed daily tweeting times:
Does that really change anything?
In order for you to know whether your Buffered tweets actually make an impact, you receive detailed analytics for them.
This means Clicks, Retweets and Reach of your Tweets. Here is a set of data from my past tweets:
Add from inside Google Reader
What I particularly like about Buffer is that it does one thing, yet it does this one thing very well. You can add tweets to your Buffer even from inside Google Reader.
Also, by default if you just hit the Buffer icon whilst reading an article you conveniently get the title of the page and the shortened link, here is another example of Ana’s post:
Are your tweets standing out?
Making use of Buffer has helped me a great deal to really leave my own fingerprint on all of my tweets by picking out the lines I liked the most and then tweeting those.
How about you? Do you have any techniques to make your tweets stand out?
Do you think Buffer can help with that?