Blog commenting is a great way to drive targeted traffic to your site, as well as create great backlinks.
However, the question that I get asked a lot is “What’s the point of commenting on NoFollow blogs?”
There is obviously a lot of uncertainty on the subject, so I decided to give it some attention. If you need to brush up on the basics of NoFollow/DoFollow concept, read my previous post Juicy Blog Traffic: Want Some? DoFollow!
To level with you, there is no right and wrong answer here because nobody really knows for sure. There is evidence to support both claims.
My job today is to provide you with some food for thought regarding commenting on NoFollow blogs. What you do with it is up to you.
There are several studies posted on the subject and they all bring different value to the table.
My favorite one was done by Michelle MacPhearson (her website is down for some reason, so I can’t link to it) for its simplicity and transparency. I am sure some of you will object to her conclusions and, since I did not do the study, I say with relief “Talk it out with Michelle”.
I thought I’d run the same study as Ben did last year and see if I could get my site to rank for a keyword that (1) is not on my site and (2) only use blog comments to get anchor text links for my keyword. I, like Ben, chose a misspelling simply because I’d be able to see results very quickly that way.
The term: ultilevel marketing
The results as of 5:44pm PST on 2/18/2008 after leaving about 15 blog comments with the help of Comment Hut to find relevant blogs are that I am ranked #1 for the keyphrase in Google, Yahoo and MSN.
What does this mean?
- Nofollow links with well chosen anchor text can pass link juice
- Blog commenting on nofollow blogs is still an effective way to increase search engine ranking for a term.
- Thoughtful and interesting blog comments will always bring human visitors.
And that’s THE KEY to the entire debate, as far as I am concerned.
Thoughtful and interesting blog comments will always bring human visitors.
DoFollow or not, one of the biggest ideas behind blog commenting – driving targeted traffic back to your blog – still rules.
My suggestion: don’t waste your valuable time trying to figure out whether a post is worth to leave a comment. If the content deserves it and you have something valuable to add to the discussion, do it.
How about you start now? Whenever you leave a comment on this blog, I will always come back to your site and even leave a comment. So you see you WILL get comments and traffic by commenting on Traffic Generation Cafe.
Love it or hate it? Comment to show me that you’re alive!