If you’ve been a regular reader of Traffic Generation Cafe for any length of time, you know where I stand on a DoFollow/NoFollow issue.
If not, let me refresh your memory:
In short, I think DoFollow is a great thing to uphold, ESPECIALLY for newer blogs. It shows to the community that you are a team player, promotes comments and discussions, even attracts new audiences.
Bu what about more established blogs? Blogs with lots of traffic and a huge potential for spam and loosing pagerank due to linking out?
When I started Traffic Generation Cafe in July of 2010, I had no idea that my blog would gain enough traffic to put me in the top 0.1% of most trafficked blogs in the world in short 5 months.
And so now I am faced with a decision: should I follow the way of the overwhelming majority of high-trafficked blogs and turn off the free flow of DoFollow links or go against the flow on this one?
As a matter of fact, I made a decision on this one a while ago, but I think my technique was misunderstood by some of my readers, which in turn prompted this post.
Take a look at this comment:
Thank you for the helpful information.
You asked for comments “love it or hate it” and so I am voicing a complaint. I prefer to post comments in the lower section, not on my Facebook profile. The problem is, you do not give us an anchor text link back for posting. Instead, you give yourself an internal anchor text link for our post. Our website is listed, but without a link, giving you the keywords for our website. The link we get is on a Gravatar, which has none of our keywords, so it is not a quality link. I do not know if you meant the comments to work that way or if it is the plugin and you did not realize it, but normally I would not comment on a blog that was not fairer about giving us better links back.
As you know, anyone can read a post and click away. It takes work to make comments. Those comments benefit the blogger and the audience. The commentor deserves at least a quality, anchor text link back.
Otherwise, thanks for the good articles.
This comment/complaint brings up 2 issues:
1. How do large blogs protect themselves, while still providing their readers with good backlinking opportunity?
2. Do commentators “deserve” a quality backlink for commenting?
Let’s start with the first one:
1. DoFollow vs NoFollow
I don’t think the above commentator has any clue that his question really goes to the heart of “Will Traffic Generation Cafe remain a DoFollow blog despite of its size?”
I did a lot of research into this issue hoping to find an alternative to keeping my blog DoFollow and yet somewhat protecting it from the flood of authority-leaking outgoing links.
And I did find it.
SEO Super Comments is a free WP plugin that gives you a great alternative to the way the comments are displayed on your blog.
Feel free to read more about it on your own, but let me quickly go over the advantages both the blog owner and their reader get from using this plugin:
For the blog owner:
- For each commentator a new dynamic page will be created, increasing the number of crawl-able, index-able, and most importantly, rank-able content.
- The old author link will now lead to the newly created page. The new page contains the author’s comment and their anchor-text based link, which is still DOFOLLOW on my blog.
- I reduce the number of PageRank draining links, while still providing my readers with a quality DoFollow link to their blogs.
- This plugin decreases my bounce rate, since most readers want to see where those links are leading to.
For the commentator:
- The newly created page presents commentator’s other comments – brands them better, might increase the amount of traffic they get.
- The URL link is do-followed, plus includes the original anchor text.
- Gives even more incentive to comment since now it’s not just for mere link, but for your own page on my blog.
So now when you see those strange looking links in my comment section, you know why.
Let’s now move on to issue number 2.
2. Link Entitlement
I don’t even know where to start here, so I want you to take over this one.
- Do you think blog commenting is a tid-for-tad kind of arrangement?
- Do you expect a quality link when you comment on other blogs, and specifically on my blog?
- Would you still comment if my blog was completely NoFollow?
- Why do you comment on my blog to begin with?
I need your honesty here. No sugar-coating allowed!
PS Before you run off and install the plugin on your own blog, let me tell you what I think about it: DON’T do it unless you have a high-trafficked blog like mine.
I would definitely recommend making and keeping your new or newer blog DoFollow – it will definitely promote your blog growth.
Make sure your readers know your blog is DoFollow. I would install What Would Seth Godin Do plugin (look it up in the WP directory) and say something like this:
“Welcome back. This is a DoFollow blog – you should definitely comment on this post and get a quality backlink to your blog!”
Simple and effective.
At later date, as your blog grows, you can always revisit your blog DoFollow status and decide what you want to do about.
Love it or hate it? Comment to show me that you’re alive!