You’d think running a business is a serious matter…
After all, we’ve got mountains to move, audiences to conquer, competition to leave in the dust… No time to dilly-dally!
Buuuuuuut… what’s the fun in that, right? ? ?
Who says we can’t take over the online world and clown around on the side (just in case that online business thing doesn’t pan out)?
With that said, Ana Hoffman used to be all business.
Take a look at my past Twitter bio, for instance. I was doing all the right things: branding, hashtags, ego…
A dime a dozen, in other words.
Life is too short to be one of ‘the rest of them’, don’t you think?…
That’s how I caught a “Twitter bio” bug and convinced myself that I can be way funnier than all these people combined, I changed some things around.
You’ll have to wait to see my new bio at the end of the slide deck, but for now, here are some of the folks that inspired the change (and gave me a lot of ideas to copy – thank you!).
Give Way to Twitter Bio Masters
How to Craft a Great Twitter Bio
Thought you might be.
The following Twitter bio tips might go against the grain of conventional Twitter wisdom, but that’s exactly what you want – be unique, different, and bold.
Be short. 160 characters short, to be more precise.
Who says you have to use all the characters? Shorter, to the point bios stand out more.
Hook them from the start. Don’t save the best for last; the last might never come.
Perfect platform for “
10 3 things you never knew about me”.
Forget about keywords and SEO. The only people who’ll be looking for you that way are spammers.
You can add even more cleverness by cleverly using the “Location” space for more clever information (notice how some fun Twitter folk did it in the slide deck above).
You don’t have to link to your home page. In fact, you might want to link to a page that might be more suitable for your Twitter followers. For instance, at Traffic Generation Café it might be something like this: Social Media Traffic 101 or Promote Your Business.
Have a multi-interest disorder? Have multiple Twitter accounts. I do. And Tweet Adder makes it easy to run them. Have a different bio tailored to each one.
Twitter Bio Marketing Takeaway
1. Have one.
2. Be unique.
3. Tweet the ish out of this post.
See you on the “funny” side!
PS Thought it might be nice to add a few more newly redesigned/redefined/reinvented Twitter bios that were influenced by this post.