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5 Custom Google Analytics Dashboards in 5 Minutes [Free Downloads]

Last Updated on March 12, 2018 47 Comments

Google Analytics is the best freebie a website owner could ever asked for. However, most have neither knowledge, nor time to tap into its potential. The custom Google Analytics dashboards in this post take but a click to set up in your Google Analytics, yet give you all the analytics you need - without breaking a sweat.

Google Analytics is the roadmap that bridges the gap between where your website is today and where you’d like it to be tomorrow.

It gives you the nitty-gritty on:

  • how many readers you have,
  • where they are coming from,
  • what they are reading,
  • why they are leaving;
  • what is your best-performing content is;
  • who mentions your blog and sends you traffic;
  • and much, MUCH more.

With that said, let’s face it…

Google Analytics looks complicated and intimidating.

You don’t have the time and knowledge to conquer it.

I GET IT.

That’s why Google Analytics dashboards are the answer.

What is a Google Analytics Dashboard?

A Google Analytics Dashboard is a customized set of data that gives you an overview of how your website is performing in any given area, like Social Media, SEO, and so forth.

In other words, a customized Google Analytics Dashboard takes a pile of Google Analytics data and organizes it in a way that gives you a clear snapshot of your website performance.

Who customized the data in the Google Analytics Dashboards below?

You did.

People who are more knowledgeable about Google Analytics than you are did.

All you need to do to benefit from their knowledge is download these customized Google Analytics Dashboard Templates into your Google Analytics profile.

How to Download These Google Analytics Dashboards

  1. Make sure you are signed in to your Google Analytics
  2. Click the green Add This Dashboard to your Google Analytics button located under each dashboard.

Here’s what you might see:

How to download a Google Analytics Dashboard

3. Choose the profile you’d like to download the dashboard to. Feel free to rename it!

4. Click Create.

Done and done.

Where to Find Your Customized Dashboards in Google Analytics

Go to Customisation => Dashboards.

Where do you find customized dashboards in Google Analytics?

Onto the downloads.

“Your Blog at a Glance” Google Analytics Dashboard

WHO NEEDS THIS DASHBOARD?

Everyone who runs a website and wants to know more about their readers.

Dare I say… everyone?

WHAT CAN YOU TRACK WITH IT?

Things like:

  • How do people find your website?
  • Which links drive traffic (and which ones don’t…)?
  • Which topics are your readers most passionate about?
  • How do people like your website when viewed on their mobile devices?
  • and more! 😉

Why you need Google Analytics dashboard "Your website at a glance"

“SEO” Google Analytics Dashboard

WHO NEEDS THIS DASHBOARD?

Download this Google Analytics dashboard if you…

  • get traffic from search engines (or want to!)
  • want to see which keywords bring the most traffic
  • are curious how your website pages perform from a search engine user’s perspective

WHAT CAN YOU TRACK WITH IT?

With this Google Analytics dashboard, you can…

  • See which search engines bring the most search engine traffic (just a wild guess – it’ll be Google for most of us);
  • Find out which keywords bring traffic and how that traffic converts;
  • All the essential stats – bounce rate, page views per visit, new visitors – for each landing page.

What Google Analytics SEO dashboard looks like

“Social Media” Google Analytics Dashboard

WHO NEEDS THIS DASHBOARD?

If you…

  • use social media to promote your site;
  • use social sharing buttons on-site;
  • get traffic from social media (or want to!)

…download the dashboard below!

WHAT CAN YOU TRACK WITH IT?

  • Learn which social media network brings the most traffic.
    (And focus on the top ones instead of trying to be everywhere!)
  • See which social media activities (likes/+1’s/shares/comments) are preferred by your readers.
  • Find the best days to be on social media.
  • Know which posts performed best on social media.
    (Hint: you might want to write more on those topics.)

What Social Media Google Analytics Dashboard looks like

“Leads” Google Analytics Dashboard

WHO NEEDS THIS DASHBOARD?

Anyone who collects leads (email opt-ins, for instance) on their website.

SIDE NOTE: you need to set up goals in your Google Analytics in order to use this dashboard.

Learn more about setting up goals from Google Analytics Help.

To learn about setting up goals to track email conversions, take a look at Kristi Hines’ post at GetResponse blog.

WHAT CAN YOU TRACK WITH IT?

  • How many actual leads does your web traffic amount to?
  • Which keywords drive the most sign-ups?
  • Which referrers send you the best converting traffic?
  • What is your best performing content?

What "Leads" Google Analytics Dashboard looks like

  • If you prefer to track sales vs leads, download this eCommerce dashboard.
  • To track mobile eCommerce stats, download this Mobile eCommerce dashboard.

“Real Time Overview” Google Analytics Dashboard

WHO NEEDS WANTS THIS DASHBOARD?

Anyone who loves to keep tabs on what’s happening at your site right now.

WHAT CAN YOU TRACK WITH IT?

  • Where is your traffic currently coming from?
  • What content are they viewing?

Caution: this dashboard is addictive and I highly recommend to focus on improving your long-term stats vs watching the realtime numbers go up and down. 😉

What Real Time Overview Google Analytics Dashboard looks like

Google Analytics Dashboards: Marketing Takeaway

Five custom Google Analytics dashboards installed in your Google Analytics profile in five minutes or less.

All the actionable stats you need to keep your finger on the pulse of your site without getting overwhelmed.

Doesn’t get any better than that! 👍👍

With huge thanks to: Koozai, Econsultancy, and Portent for giving great examples of Google Analytics Dashboards.

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47 Intelligent comments · espresso yours below

  1. Surendra Soni says

    December 7, 2015 at 12:46 pm

    Great write up ana. I always wanted to find good way to configure my analytics board. This post helps me a lot.

    Thank you for good share.

    Reply
    • Ana Hoffman says

      January 18, 2016 at 5:56 pm

      You are so very welcome, Surendra; thanks for coming by.

      Reply
  2. Sherman Smith says

    October 11, 2013 at 9:22 pm

    Hey Ana,

    It’s been a long time since I’ve been on your blog. Looks like you made many changes since last year! But that’s a given for all of us bloggers. All I know is that you’re always delivering great material and this post is the ultimate thus far!

    I love the information your provided here. I’ve been studying GA off and on for a while, installed some metrics, but I’m always looking for more dashboards to help me improve my statistics. Thanks for the time and effort you put into this post. Now it’s time for me to implement!

    Reply
  3. Silviu says

    October 8, 2013 at 2:53 am

    Hi Ana,

    Well, I am alive and I want to let you know what I think 🙂

    I think the principle is simple. Instead of learning Google Analytics all day long, just add those dashboards and you will get the essential information without the need to wander inside the whole Google Analytics program and ask yourself: “Where is the information I need?”

    This is a nice try to help people collect actionable data and save time. You made a lot of effort to test those dashboard yourself and now you kind of endorse it with your name. I think many people will download the dashboards and try them.

    As for me I think I will wait a little bit. I will start with the long and full of headaches journey to study Google Analytics. That is why I joined Digital Analytics Fundamentals. You probably know about this free Google Analytics course for beginners that starts on October 8. Many people, including me, wrote articles about that.

    I prefer to get the basic concepts and strategies there. After the foundation is laid, It will be easy for me to come back and study these dashboards. If I find them useful for me, I will add it myself to my G.A. profile.

    Since then, I do agree that these may be very helpful for many people so the least I can do is share this post wherever I can. You made a lot of effort to test those and we all appreciate it.

    Have a wonderful day

    Reply
  4. Kostas says

    October 5, 2013 at 2:09 am

    Google Analytics is by far the best resource of its kind for monitoring website data. I haven’t done much customization to my dashboard, but I’m going to try these changes out. Thanks for the great direction.

    Reply
  5. Gautham Nekkanti says

    October 1, 2013 at 9:47 pm

    Hi Ana,

    Thanks for sharing these awesome custom Analytic dashboards ANA. Guess, i could go and install them right away.

    Reply
  6. Kurt Frankenberg says

    September 23, 2013 at 9:19 am

    Ana,

    I love how this post reflects your no-nonsense, “Just the facts, ma’am” style.

    Elsewhere on this blog (One-way Link Building: How to FInd the Best Links Every Time) I saw the straightforward, simple yet POWERFUL technique for finding exactly which blogs you should target. Here in this post, you have outlined the tools for doing intelligence work on your OWN blog, which is just as necessary.

    As Sun Tzu said (paraphrased) “Know yourself and not your enemy, you will win some battles and lose others. Know your enemy and not yourself and you will always be in danger. Know your enemy and yourself and you will never be defeated in a thousand confrontations.”

    Thanks for providing the tools here for bloggers to know themselves and the landscape as well.

    I’ve been missing reading the Weekly Skinny, have you discontinued it, or just become very busy? Hope all is well. Appreciate you and Traffic Generation Cafe.

    Keep Stepping!

    Kurt

    Reply
    • Ana Hoffman says

      November 7, 2013 at 8:53 am

      Love the quote, Kurt – as true as it gets.

      Yes, I’ve been busy with house remodeling, so had to step away from the blog, but trying to slowly get back into it.

      I know I need to pay you a visit; saw a lot of trackbacks coming from your blog. 😉

      Reply
  7. Levin says

    September 20, 2013 at 8:43 am

    Thank you so much for sharing this custom GA dashboards Ana!
    very useful for many webmaster and blogger

    Reply
    • Ana Hoffman says

      November 7, 2013 at 8:49 am

      You are very welcome, Levin.

      Reply
  8. jossef says

    September 18, 2013 at 11:36 pm

    WOW Ana
    Take it easy on us 🙂

    This information is great when you have a blog like yours with an Alexa ranking of #13,118 and US ranking of #6373. which mean you have around a 5000 visit per day. So analytic will just help you monitor and enhance your work. But when you have a low traffic it is disappointing and discourage to have Google analytic.

    how ever maybe i will get back to this post in few months and will be happier and more successful 🙂 Thanks Ana you always know how to master traffic.

    Reply
    • Ana Hoffman says

      November 7, 2013 at 8:47 am

      Good point, Jossef, but remember we all have to start somewhere.

      There were plenty of times I didn’t want to look at my GA data; and even now, there are days when it doesn’t nearly live up to my expectations. After all, traffic is like money – it’s never enough, right? 🙂

      Reply
  9. Cole Wiebe says

    September 17, 2013 at 1:30 pm

    Thanks Ana for sharing those Google Analytics dashboards. I particularly like the SEO and Social Media dashboards.

    – Cole

    Reply
    • Ana Hoffman says

      November 7, 2013 at 8:39 am

      You are so very welcome, Cole.

      Reply
  10. David Leonhardt says

    September 15, 2013 at 10:10 am

    Hi Ana. I never knew you could do all this. I have added a couple of these dashboards to some of my sites. I really like the blog overview and social media ones.

    Reply
    • Ana Hoffman says

      November 7, 2013 at 8:33 am

      They are pretty handy, aren’t they?

      Reply
  11. Anirudh says

    September 14, 2013 at 3:42 am

    I downloaded all, gonna have more statistics of my website now! Thanks Ana!

    Reply
    • Ana Hoffman says

      November 7, 2013 at 8:33 am

      You are very welcome, Anirudh.

      Reply
  12. Iain says

    September 13, 2013 at 8:26 am

    I love using dashboards. They help you get that quick overview of what’s going on with your website.

    The dashboard you shared here are pretty darn good. I tried them all out. Love them.

    It’s crazy how much you can do with Google Analytics that is right under our noses.

    Reply
  13. Jitendra Vaswani says

    September 11, 2013 at 4:57 am

    Ana your the goddess of traffic , this post really blows me away that how Google analytics can be easily integrated . I am newbie in blogging & I am learning lot from you Ana

    Reply
    • Ana Hoffman says

      November 7, 2013 at 7:40 am

      Thank you, Jitendra.

      Reply
  14. Dimillo Brown says

    September 10, 2013 at 12:35 pm

    Hey Ana,
    Informative article you have written, no doubt. The great thing about Google Analytics is that you can customize it in just about any way possible when it comes to reporting and dashboards so the most important information is right at your finger tips when you need it. If you’ve got a few hours to spare it’s fun to play around with and see what cool tools there are.

    Thanks for the post,
    Dimillo

    Reply
    • Ana Hoffman says

      November 7, 2013 at 7:39 am

      Thanks for stopping by, Dimillo.

      Too bad most of us don’t have a few hours to spare, that’s why these custom dashboards are so awesome. lol

      Reply
  15. michael ross says

    September 6, 2013 at 2:43 am

    what a nice figure in your analytics, I hope i can achieve those statistics in my dashboard.More Power Ana.

    Reply
    • Ana Hoffman says

      September 8, 2013 at 8:52 am

      That’s actually pretty bad for Traffic Generation Café – Google has pulled the rug from under my feet recently. lol

      Reply
  16. Stephen K. Shefrin Photography says

    September 5, 2013 at 7:16 am

    Great write up. I check out my analytics at least 5 times a day. The real time feature is sort of addictive. I love being able to track visitor flow and it helps to find ways to improve on weakest pages of my site.

    Reply
    • Ana Hoffman says

      September 8, 2013 at 8:48 am

      5 times a day? You definitely ARE an addict, Stephen.

      Reply
  17. Ti Roberts says

    September 4, 2013 at 5:04 pm

    Very, VERY cool post, Ana.

    I’ve just recently decided to really get in to Google Analytics and start tracking EVERYTHING on my blog.

    I’ve actually spent a good part of my day brushing up on it and implementing somethings I’ve learned from watching tutorials and now from this post, so this is right on time for me.

    Thanks a BUNCH for taking the time to write it up. These dashboards are so neat! 🙂

    Ti

    Reply
    • Ana Hoffman says

      September 8, 2013 at 8:47 am

      Glad to hear you decided to take the bull by the horns, Ti!

      Reply
  18. Hamza Butt says

    September 4, 2013 at 5:25 am

    Hey anna, you have shared one really usefull article , i really enjoyed it.One other thing i loved about your blog was your signature under the post can you tell me how can i get one for my blog too?

    Reply
    • Ana Hoffman says

      September 8, 2013 at 8:35 am

      Glad you enjoyed it, Hamza.

      My signature is an image – I created it on a Bamboo pen. You can also go to http://www.mylivesignature.com/ to create yours; I am sure there are plenty of other sites that will do the trick.

      Reply
  19. Sohail says

    September 1, 2013 at 7:19 am

    Hello Ana,

    I really enjoyed reading your post and i’ve download them all. No doubt google analytics is an awesome freebie which is very useful for all bloggers.

    Reply
    • Ana Hoffman says

      September 2, 2013 at 9:27 pm

      Glad to hear it, Sohail.

      Reply
  20. Angela Booth says

    August 31, 2013 at 3:24 pm

    What a brilliant roundup, Ana. I hate to admit that I don’t use Google Analytics to its full potential. Just too much clicking around — always seems too much effort.

    I’ve downloaded a couple of the dashboards already. Thanks so much, your hard work is much appreciated.

    Reply
    • Ana Hoffman says

      September 2, 2013 at 12:45 pm

      You are so very welcome, Angela, and I am the same way with Google Analytics – won’t do it if it’s too much effort. Things have definitely looking up since I stated using the dashboards. lol

      Reply
  21. Gurwinder Singh says

    August 31, 2013 at 2:02 pm

    Great list Ana. All of these dashboards look great, I’ll definitely test my hands on few of these and I guess they would make my statistics study easier 🙂

    Reply
    • Ana Hoffman says

      September 2, 2013 at 12:44 pm

      So glad to hear it, Gurwinder!

      Reply
  22. Gerri says

    August 30, 2013 at 5:16 pm

    Thanks for sharing this! I’ve added most of the dashboards to my Analytics and this will allow me to delve deeper into data that will help me make the most out of my site.

    Reply
    • Ana Hoffman says

      September 2, 2013 at 10:42 am

      You are very welcome, Gerri.

      Reply
  23. Julieanne van Zyl says

    August 28, 2013 at 2:24 pm

    thanks so much Ana, I just put all these on my Google analytics account, it was so easy! Now I’m looking forward to checking my stats, instead of putting it off, makes a huge difference when everything is easy to find.

    Reply
    • Ana Hoffman says

      September 2, 2013 at 9:24 am

      I know what you mean, Julieanne; glad to help!

      Reply
  24. Sourav Saha @ Blogaholic says

    August 28, 2013 at 1:04 pm

    Great post Ana! I think these dashboards will be very useful for anyone who wants to measure their efforts. Thanks for sharing this awesome stuff.

    Here is another post from CrazyEgg about 5 more custom dashboards : http://blog.crazyegg.com/2013/03/11/google-analytics-custom-dashboards/ I know it might sound spammy, dropping links in the comments section but felt worth sharing and adding up to the list.

    Keep up the good work 🙂

    Reply
    • Ana Hoffman says

      September 2, 2013 at 9:23 am

      Thanks, Sourav, and no, it’s not spammy when you mention relevant resources. Checked out the post; glad to see I covered the ones mentioned there.

      Reply
  25. Jeevan Jacob John says

    August 28, 2013 at 1:01 pm

    I want to use these right away! (Too bad I don’t have a blog now, but this could certainly be useful when I start a new one).

    Thanks for sharing the tools, Ana 🙂 Social Media dashboard and Leads dashboard will be ones most useful to me (Google already has an inbuilt Social media stats, but this one seems to be better).

    Thanks again!

    Reply
    • Ana Hoffman says

      September 2, 2013 at 9:21 am

      You? Without a blog? You know it takes but a couple of minutes to start one, Jeevan. lol

      Thanks for coming by!

      Reply
  26. Jason Mathes says

    August 28, 2013 at 12:24 pm

    Ana, these are fantastic! I just downloaded all of them and they give me a great new perspective on Analytics. No more having to dig for the information. Thanks for posting this!

    Reply
    • Ana Hoffman says

      September 2, 2013 at 9:20 am

      You are so very welcome, Jason – I loved how simple this was as well.

      Reply

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