Today I am going to do a short Q&A session and focus on the question that comes up a lot in the comments and in my inbox:
“What’s up with my PageRank!!! I don’t have any! What does it REALLY take to see some green on that bar???”
Let’s start with answering this question first: how important your PageRank really is to your high search engine ranking optimization?
Well, what it comes down to is the difference between the REAL page rank (PR) and VISIBLE PR.
What is Google PageRank?
So PageRank shows how important Google sees any given page, that simple.
What Determines PageRank?
The SEO consensus is the quality of the links pointing to your site from other high-quality authority sites will determine your PR.
What is “visible” PageRank?
It’s that green (hopefully) little bar in the Google toolbar that tells you how important Google deems your site to be on a scale of 1 to 10.
And here lies the problem.
This information is only updated about once in 3-4 months. In other words, you can point hundreds of quality solid links to your site and still not see any changes in your toolbar any time soon.
Side note: In one of my previous posts, I pointed out why Google PageRank is one of the link building mistakes.
What About Real PageRank?
The real PageRank is calculated quite often and yes, it’s supposedly one of the factors that will determine your search engine ranking.
Pandora’s Box: Does PageRank Matter?
As you can imagine, the opinions vary vastly. Instead of getting into the mix, let me tell you what Google says about it (of course, saying it and doing it…up to you to decide):
PageRank evaluates two things: how many links there are to a web page from other pages, and the quality of the linking sites. With PageRank, five or six high-quality links from websites such as www.cnn.com and www.nytimes.com would be valued much more highly than twice as many links from less reputable or established sites.
As a rule, Google tries to find pages that are both reputable and relevant. If two pages appear to have roughly the same amount of information matching a given query, we’ll usually try to pick the page that more trusted websites have chosen to link to. Still, we’ll often elevate a page with fewer links or lower PageRank if other signals suggest that the page is more relevant. For example, a web page dedicated entirely to the civil war is often more useful than an article that mentions the civil war in passing, even if the article is part of a reputable site such as Time.com.
Voice of reason: does it REALLY matter?
One way link building is what really matters to your search engine ranking and as you build your high-quality links, PR will come automatically… even if it’s in 3-4 months.
Why Does Traffic Generation Cafe have no visible PR?
(at the time of writing of this article).
This blog is only 2 months old. I am not concerned about it and neither should you be.
PageRank Marketing Takeaway
I am not about to waste my time worrying about my PageRank. My time is much better spent writing quality keyword-rich articles and getting links from solid sites.
Question: do you agree with me?
You are right: you don’t have to comment or retweet, but do it anyway; I love hearing from you!