For many events, roughly 80% of the effects come from 20% of the causes. (Pareto principle)
In other words, most of the ‘hard work’ you put into your business doesn’t make an iota of a difference.
And working ‘harder’ on things that don’t work… sorry, but that’s just dumb.
The following traffic hack will increase your web traffic, build links, AND create an appearance of “being everywhere“.
All using what you already have: your existing blog content.
It’s a great and quick way to repurpose your content in a different format and publish it on document-sharing platforms, thus establishing yet another way to passively drive traffic back to your website.
Why Convert Blog Posts into PDFs?
Because I said so.
Not good enough?
Fine – here’s why:
Not bad at all for a quick little traffic hack, whaddya think?…
Learn more about using Slideshare for your business:
But don’t feel like you have to take MY word for it.
Here’s what a couple of my Bite-Size Traffic Hacks Subscribers told me after taking this traffic hack for a spin.
Sue-Ann Bubacz, WriteMixforBusiness.com:
How to Convert a Blog Post into a PDF
Watch the following video on how to quickly convert a blog post into a PDF; then we’ll talk more.
This post is a part of my Bite-Size Traffic Hacks newsletter <= click on the link to get access to more exclusive traffic hacks like this one in your email inbox.
TL;DR: For those of you with a short attention span or working mothers, here’s the Skinny: use PrintFriendly.com to quickly convert your blog posts into PDFs. You can also download PrintFriendly Chrome extension to save even more time.
For specific instructions on editing your post before saving it as a PDF, you’ll just have to watch the video above or… learn from your own mistakes. 😆 😉
Google Search Traffic and PDF Files at a Glance
Before I let you go, I want to touch on the subject of PDFs and SEO.
Did you know Google can do a whole lot more than simply read PDF documents?
Like index and rank them in the search engine results… And follow links within PDFs. And those links pass PageRank…
Can a PDF rank well in Google search engine ranking results?
Here’s an example:
To learn more about how Google treats PDFs and more, read:
SlideShare has a new policy on linking out. As a result, live links are no longer clickable on the first three pages of any presentation (including PDFs).
Links remain clickable beyond those first three pages.
So what now?
- Nothing. Use the strategy above and accept that some of your links won’t be live.
- Edit your PDF to make it image-heavy on the front end. In that case, you won’t be able to use the PrintFriendly strategy above. Just copy/paste your post into a Word doc and edit away.
Good thing Slideshare is just one of the sites you can upload your PDFs to.
There are plenty others, like Scribd.com, etc.
You can find a current suggested list of PDF directories in this post.
Make it a habit to convert your newly published blog posts into PDFs and submit them to various document sharing sites.
Just like you share each post on Facebook or Twitter or Google+.
Off to create a PDF of this post,
From Ana with