Hey, hey you, lovely readers here at Traffic Generation Cafe!
My name is Joshua Zamora and today I want to share with you one simple technique that most email marketers don’t know to use that will SKYROCKET your open rates and strengthen the relationship you build with your list.
In this article I am going to show you exactly how to send an email to a certain group of people on your list.
Now you may be asking why you would want to do this and how this can improve your open rates?
1. The person that subscribed to your email list today DOES NOT get the promotional email you are planning to send in a few hours.
2. Allows you to build a relationship with your new subscribers before your recommend any products. (Remember building your list is only part of the equation, you also have to close the gap and build a relationship with your list. )
Once your list trusts you and sees you as an expert, that’s when they open your email, that’s when they click on the links, that’s when they buy from you.
If you prefer to see how it’s done, watch the video below. If you like a step by step guide with screenshots, go below the video.
The first thing you want to do is go to the tab that says “Subscribers“.
Once you are at your “Subscribers” screen we are going to search for and save a segment of your list added up to two weeks back.
1. Select “Date Added” from the first drop down menu.
2. Select “Date is Before”
3. Select your desired group of subscribers.
4. Hit “Search”
5. Name and Save your Segment.
Once that is done, go over to “Messages” and “Create A New Broadcast.”
Once your message is complete scroll down to the bottom and make sure you select the segment you’ve just created.
That is it!
That’s how simple it is to send an email to a specific group of your subscribers.
I do this every time I go to send a broadcast email and the reason for that is I have a 2 week follow up sequence set up that is VERY effective at closing the gap and building rapport.
I hope you found this article helpful and if you have any cool tricks on how to build email list or have any questions drop me a comment below.
To Your Email Marketing Success,
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