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Influencer Marketing: 11 Memorable Ways To Gain An Influencer’s Attention

Last Updated on March 12, 2018 51 Comments

Want to know a secret? Nobody really makes it on their own. At some point, it all comes back to the relationships you make that open the right doors. By way of example, consider the most influential technological mind in recent history: Steve Jobs. It wasn't Steve Jobs that landed his first job as a technician with Atari. It was Steve Wozniak, who designed a board for the video game Pong, which Steve Jobs then sold to Atari. Thinking he designed it, Atari hired Jobs as a technician. It was also Wozniak that invented the Apple I computer, that cofounded the Apple company, and that designed the Apple II - one of the first highly successful mass-produced microcomputers. In other words, without Wozniak, the foundation that led to Steve Jobs' rise to power would never have taken shape. In every success story, there is always at least one person whose influence opened a doorway through which that success was found. Nobody really makes it on their own. We all need our Wozniaks.

The Power Of Influence

Last July, I published an article that offered 10 practical ways to gain an influencer’s attention. To date, that article has been shared nearly 6,000 times.

Why did it strike a chord with so many people?

I think it’s because more and more business owners are beginning to realize the value of influencer marketing.

Simply put, influencer marketing is the process of identifying, targeting, and connecting with individuals that have influence over your target audience rather than trying to reach that audience all on your own.

Influencer marketing is smart marketing.Click To Tweet

Consider this article the remix. The upgrade.

The eleven new ways to gain an influencer’s attention.

And all without selling your soul.

Get More Traffic with Influencer Marketing: [thrive_2step id=’10095′]get access to a free downloadable PDF[/thrive_2step] with all real-life influencer marketing examples you can follow to grow your audience and traffic.

How to Do Influencer Marketing that Works

The following examples of influencer marketing came from my observations of online marketing world.

Some of them come from brand new marketers doing a lot of things right.

Some of them come from well-established marketers who are influencers themselves. Just goes to show that influencer marketing (human marketing) never ends.

1. Do something no one else would

Have you ever seen anything like this?

Influencer marketing with Martin Shervington: 301 redirect your blog post to another blogger's post

Back when I published the original “Be Memorable” post, Martin Shervington  left this comment. When I asked him what he meant (surely he didn’t mean what it sounded like, right?), he simply said “I meant exactly what I said.”

Most people would say, “Hey Ana! Great post! I wrote something similar over here -> insert self-promotional link.”

Not Martin. Martin offered to redirect his own article to point to mine because he felt it would benefit his readers.

You better believe that got my attention.

Want to get noticed? Do the things nobody else does.Click To Tweet

2. Pay attention, then display expertise

In March, Google’s John Mueller stated that load times over 2 seconds cause Google to limit how much of your site they crawl.

As usual, I immediately reported the news in a Google Plus post.

By the third comment, John Mueller had already chimed in.  He pointed to the difference between “page load time” and “server response time,” and then asked if anybody would be willing to write up a post that discusses it.

Look at how quickly MaAnna Stephenson from BlogAid.net jumped on the ball…

How to respond to comments to stand out

Not only did she offer to take John up on that challenge within minutes of it being offered, but she had the entire post written and published within the hour.

You think that made an impression on John Mueller?

3. Add a useful tip to a post

Not long ago, I published a tutorial on how to (and why) to use Periscope.

Since Periscope was already a hot-button topic on Twitter at the time, numerous conversations were taking place around it.

Mark Alves found one of these conversations, brought in my tutorial, and then mentioned me while adding a super-useful tip of his own.

Check it out…

Influencer marketing example: add a useful tip to a post

Needless to say, I added Mark Alves’ tip to my Periscope tutorial.

Like I added Jeremy Lesarge‘s tip to this post: HOW TO: Create Your Own Custom Vanity URL for Branding and Traffic.

…and a few other tips throughout various posts at Traffic Generation Café (with links back to tippers, of course!).

The ABCs of Influencer Marketing: Always Be ContributingClick To Tweet

4. Find an interesting way to share a post

Learn to think outside the box.

Or, as Ileane Smith did on Instagram, learn to think outside the square.

Check out how Ileane chose to use Instagram to share a Google+ HOA led by Thomas E. Hanna…

How to do influencer marketing with an interesting image collage

Or look at the way that Dennis Seymour from Leapfroggr.com shares just about every one of my Weekly Marketing Skinnies…

How to stand out by sharing influencer's posts like no one else

I love it! It’s fun, it’s creative, and it’s unique.

And here’s yet another example: Kristin Drysdale tweeting about a Blab with a custom image – she added a great quote by Keith Bloemendaal, interviewed by Mark Traphagen during the blab, to make it more personal and make it stand out.

How Kristin Drysdale does influencer marketing

Being unique gets you noticed.

Influencer marketing tip: being unique gets you noticed.Click To Tweet

5. Leave a meaningful comment when no one else does

Martin Beck is a Marketing Land reporter with a very direct writing style. It happens to be a writing style I love.

So when he reported on Facebook’s “topic data firehose” with this article that was met with crickets, I took the opportunity to let him know how much I loved his style.

See the conversation here…

Effective influencer marketing strategy: comment when no one else will

When you are the sole voice in the room, it opens the opportunity for banter. Or drinking, as the case may be.

Cheers!

Learn more about leaving comments that matter in this post by Kevin Duncan:

The Ultimate Guide to Writing Comments That Open Doors with Popular Bloggers

6. Be Proactive

Here’s an influencer marketing tip: influencers have needs that YOU may be uniquely suited to meet.

Influencers have needs that YOU may be uniquely suited to meet.Click To Tweet

So keep your eyes open. When you see the opportunity to serve the influencers in your niche (or anyone else for that matter), taking the initiative can pay big dividends.

When I announced the launch of TrafficologyBlueprint.com, one of my first hurdles was to come up with a logo.

Traffic Generation Café reader and Traffic Hacks newsletter subscriber Sourav Saha recognized this.

Check out this email I received…

Example of influencer marketing example: being proactive

That’s a great logo, especially from someone who is not even a designer.

Thanks, Sourav!

7. Ask permission to link

Everybody loves to be linked to. After all, part of your goal as a blogger is to create content worthy of earning those links.

So it may sound silly to ask permission to link out to someone, but as far as I am concerned, it’s effective.

Look at how Tony Adams and Neil Ferree did this…

Influencer marketing through link building

Not only did their politeness make me take notice, but it drew my attention to the content they were creating.

Even better, they essentially told me why it would be valuable to share that material without actually asking me to share it.

The most underutilized tool in your Influencer Marketing Toolbox: asking permissionClick To Tweet

8. Send a nice Thank You note

Adrienne Smith takes the time to personally thank everyone who shares her posts on Twitter.

More importantly, she does it in a way that makes you feel like you are the only one sharing her article.

Of course, nothing could be further from the truth.

Adrienne is a powerful influencer in her own right. One of the main reasons she is so influential is because she takes the time to treat others well – from the blogging beginner to the internet superstar.

Look at how she thanked me for sharing her posts…

Here's how Adrienne Smith does influencer marketing:

She doesn’t just do this with me, either. Look at how she thanked Kurt simply for retweeting a post of hers…

How to do influencer marketing with a simple thank you

Saying “thank you” is powerful.

Get More Traffic with Influencer Marketing: [thrive_2step id=’10095′]get access to a free downloadable PDF[/thrive_2step] with all real-life influencer marketing examples you can follow to grow your audience and traffic.

9. Offer a sincere compliment

Everybody loves a little flattery, but only when it is genuine and appropriate.

Look at how Kurt Frankenberg from Shoestring 101 managed to connect with an influencer on the scale of Pat Flynn:

How Kurt Frankenberg does influencer marketing: being his sincere self

Say ‘thank you.’ Engage deeper. Tag an influencer when appropriate. But most of all: be sincere.

Sincerity makes friends.

Influencer marketing tip: sincerity makes friends.Click To Tweet

10. Make ‘em look GOOD!

I love what Michel Reibel began doing when I started using Periscope on Twitter.

He didn’t just take a screenshot of me talking. He told me he was taking a photo and then asked me to smile for it.

Then he shared the photo on Google Plus and tagged me in it.

Take a look…

Michel not only took the time to promote me, but he took the time to make sure I looked good when he did it.

Sharing photos of my broadcasts definitely got my attention, but when he started asking me to smile so he could get a good shot?

That’s how he made sure I wouldn’t forget.

Take a look at the following post to find out how this influencer marketing strategy (dubbed ‘Kiss Up‘) worked wonders for a jewelry blog:

How Lovers Get More Traffic with This Simple Influencer Marketing Strategy

11. Tell ‘Em You Love ‘Em!

I always love when somebody shares an article of mine, but I particularly love when somebody tells me (and others) why they choose to follow my blog.

Kurt Frankenberg (Twitter: @shoestring101; blog: ShoeString101.com) and Konrad Sanders (Twitter: @KonradSanders; blog: Creative-Copywriter.net) both do an incredible job of this.

Take a look…

How to do influencer marketing by promoting their blog

And…

How to do influencer marketing by promoting their blog: Konrad Sanders

This goes beyond the one-click share. It tells me that what I do is helpful and why.

It only takes a moment, but it definitely earns my attention.

Here’s another example of building a strong relationship: Dustin Stout giving a shout-out to Brian Fanzo.

Hey @iSocialFanz i just wanted to say… pic.twitter.com/gaTHy1Q9du

— Dustin W. Stout (@DustinWStout) June 18, 2015

So tell ‘em you love ‘em, and promote ’em while you’re at it.

Influencer marketing tip: tell ‘em you love ‘em, and promote 'em while you’re at it.Click To Tweet

The Influencer Marketing Takeaway

Relationships online are not all that different from relationships in the real world.

If you want to get noticed, take the time to be valuable. Be creative. Make the person feel special. Find ways to help them.

On the web, some people will never notice, just like some people never notice in the real world.

But some will. Some will notice and thank you. Others will notice and befriend you. Still others will notice and partner with you.

And there in the mix, you may just discover your Wozniak.

 

Get More Traffic with Influencer Marketing: [thrive_2step id=’10095′]get access to a free downloadable PDF[/thrive_2step] with all real-life influencer marketing examples you can follow to grow your audience and traffic.

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51 Intelligent comments · espresso yours below

  1. Joel Michael says

    July 19, 2017 at 12:05 am

    Hey Ana,

    Thanks for this article very helpful, you certainly have imparted more knowledge to me since I started reading your blog. On this article, the most important thing you said here, however, is that writers should learn how to be genuine, just the same point London marketing Academy was trying to make in one of its course.

    Reply
    • Ana Hoffman says

      July 29, 2017 at 6:19 am

      Being genuine is truly the best takeaway of this post, Joel – glad we agree on that one!

      And thanks for coming by.

      Reply
  2. Andy Terbovich says

    October 7, 2016 at 11:55 am

    Hi Ana,

    Just found your blog and this is the first article I’ve read. Tons of great info. I have a question though…

    I’m trying to drive some traffic to my site for my new app, and I’ve been reaching out tobloggers and influences in the same area via Twitter and email. I’ve had some sucess (my first full lenght guest blog will be published Monday after next!), but not great results.

    One issue I’ve seen is that since I’m not a blogger or content creator, it can be hard for me to do the “you pat my back, I’ll pat yous” exchanges that a lot of these tips seem to work off of. Yes, the app is relevant for the audience of the bloggers I’m communicating with, but do you have any tips on how to build that reciprocity when you aren’t writing routine posts?

    Thanks!
    Andy

    Reply
    • Ana Hoffman says

      October 16, 2016 at 3:26 am

      Hi, Andy – welcome to Traffic Generation Café!

      Great question… here are my thoughts.

      First of all, I went to your app web page. Unfortunately, I couldn’t quite figure out what the app did. Since it’s too much work for me to check it out through the app store (it’s true, believe it or not – it’s one click too many) or to click on your ‘Learn more’ tab (which by the way, I haven’t even noticed till later), I ended up leaving. I have a feeling plenty of your visitors do the same.

      Suggestions: 1. either come up with a better way to describe the app and its benefits to the users on that page, OR 2. create a simple landing page that you could include as a link to drive traffic to where you explain very simply but in more detail why those visitors would want to download the app, sort of like your ‘Learn more’ page.

      Now back to your actual question.

      Keep building relationships by sharing their stuff, commenting on their updates, blog posts, etc – your goal is to make your name synchronous with being knowledgeable and helpful. Writing guest posts is a great shortcut to do the same faster and with more impact, by the way.

      After you feel you’ve built enough of a relationship with a blogger, ask them to check out the app. Tell them why it could be beneficial to them/their business. Listen to their feedback and take it from there.

      Reply
      • Andy Terbovich says

        October 26, 2016 at 3:14 pm

        Hi Ana,

        Thanks a lot for all the feedback, and for checking out my webpage. I had gotten some conflicting advice about using splash screens on sites, and after reading your comment I modified my site so that it just shows a landing page with more information. I hope that helps some of the issues you noted.

        I’ll keep working on building relationships with bloggers. It’s a long, slow process, but if it were easy, everyone would do it right? At least for the immediate future, I’ll probably focus on getting guest blog posts. My first one (Shameless plug: http://forgingsignificance.com/onanon-app-part1/ ) was a lot of fun to write.

        I greatly appreciate your help!

        Reply
        • Ana Hoffman says

          October 29, 2016 at 8:05 am

          Just came back from the homepage – makes a lot more sense, Andy!

          It’s still simply and clean, no info overload, but it helps me to understand the app a lot better. I also like it that (at least on my screen) I can see the Get OnanOn button from just about anywhere on the page.

          Also, great work on your first post – I don’t mind your plug one bit! I think I now feel personally vested in your success… see, great job networking with me!!! ? ? Shared the post and left a comment.

          Keep it up!

          Reply
  3. Danielle Nocon says

    September 4, 2016 at 1:01 pm

    Thank you, Ana, for this thoughtful and thorough piece. You must have been gathering these carefully selected examples over a period of time. If you don’t mind my asking, what did you use to collect the screenshots and your notes about them? Do you use the Evernote clipper or something like that? I would love to know what the “pros” use 😉

    Reply
    • Ana Hoffman says

      September 4, 2016 at 4:36 pm

      Much appreciated, Danielle – glad you found this post helpful. And yes, it took me about 3 years to collect these examples.

      Often, I take screenshots of something I find interesting, peculiar, or helpful without knowing why or when of if ever I’d use them. Sometimes, they just make sense as a post – like this one. 😉

      There are many ways to curate content to future reference. Personally, I store everything in drafts right in WordPress. I found that the easiest way to actually remember where my notes and screenshots are. I have tried tools like Evernote, but… just wasn’t working well for me.

      The new organization tool I am very excited about is Trello. I don’t know enough about it just yet, but looks promising. Like Evernote, but a lot easier to navigate.

      PS Just got back from your website, Danielle – nice! However, I don’t think you meant to say ‘PRESENTION DESIGN PORTFOLIO’…

      Reply
      • Danielle Nocon says

        September 4, 2016 at 7:19 pm

        Hi Ana – Thank you so much for your reply. Amazing that you should mention Trello! It was highly recommended to me by several of my mastermind mates. After researching several options I opted for Trello and started using it about a week ago. So far I’ve been really enjoying it. It seems very versatile and full of possibilities.

        Reply
        • Ana Hoffman says

          September 5, 2016 at 1:01 pm

          My challenge with Trello (or any similar tool for that matter) is to organize it in such a way that it makes sense to my brain. 😉 I’ll keep playing with it. Let me know if you discover something ‘A-ha!’ about it, Danielle.

          Reply
  4. Kim says

    July 3, 2016 at 11:27 pm

    Ana, thanks heaps for this article! Often times I get overwhelmed by the digital world and don’t where to begin. But, your article is practical and has strategies I can implement straight away. Cheers for that ??

    Reply
    • Ana Hoffman says

      August 10, 2016 at 8:44 pm

      I know exactly what you mean, Kim – amen to practical!

      Thanks for coming by; hope to see you back soon.

      Reply
  5. Clement says

    May 5, 2016 at 9:01 am

    Ana

    So many helpful tips here. I loved the case studies. It really shows that being helpful in a creative way can reap dividends.

    I’ve made some great connections on social media. Many of them started with totally random conversations.

    Such as:
    – The relevance of quantum mechanics to funny animal videos.
    – The difference between boxing and copywriting.
    – Whether I’m a ninja or not.

    The last one was with a world renowned traffic generation expert, would you believe.

    Clement

    Reply
    • Ana Hoffman says

      May 5, 2016 at 10:56 am

      🙂 Happy to have you at Traffic Generation Café, Clement.

      Your comment adds even more merit to letting connections/relationships happen naturally. Forcing yourself to be noticed does work… only it puts you on influencers’ naughty lists.

      Reply
  6. Katharine Di Cerbo says

    April 8, 2016 at 1:38 pm

    Thanks for this, Ana, this was really timely for me. I need to get more creative about influencer outeach because everyone is so busy!! I know that many people get 100’s of emails a day. I will definitely try some of these suggestions.
    ~Katharine

    Reply
    • Ana Hoffman says

      April 10, 2016 at 4:16 pm

      I know exactly what you are saying, Katharine – traditional means of always sharing their stuff or commenting on their blogs simply no longer works. Standing out now takes a more creative approach. Let me know what you come up with!

      So glad you found this helpful. Thanks for coming by, Katharine.

      Reply
  7. Atul Singh says

    December 25, 2015 at 5:13 am

    Influencers are one of the best ways to amplify your content reach and get more traffic.
    But you have to give value first and start engaging before you can ask for something.

    Ana, love to know your tactics for growing a new blog.

    Reply
    • Ana Hoffman says

      January 11, 2016 at 11:02 pm

      Hear, hear, Atul.

      Reply
  8. Tiffany says

    December 11, 2015 at 10:50 am

    This is the perfect post for anyone who is looking for the fastest way to get awesome blog traffic for his/her site. I’m totally agree that personal relationships with people online is super important if you want to get noticed. Not to mention, chances that they would help you in the future is far more likely. 🙂

    Aside from that, some simple comments like, “thank you for this” or “I find your article really interesting” can work wonders for some bloggers (especially if they’re the types that cherish the small things in life). I mean when I get comments like those, it makes me want to write even more! Thanks for sharing this awesome post, Ana. 🙂 Definitely an eye-opener to be one-of-a-kind when talking with people you admire!

    Reply
    • Ana Hoffman says

      January 15, 2016 at 11:55 pm

      Absolutely, Tiffany.

      Building a relationship prior to asking/expecting anything in return is paramount. I’ve seen one too many bloggers who asks first without putting in some work beforehand. 😉

      And yes, sometimes the simplest, but sincere comment would make us to go an extra length for someone.

      Reply
  9. Joel says

    August 4, 2015 at 5:14 pm

    It’s amazing how the influencer marketing model has exploded in the last year.

    Reply
    • Ana Hoffman says

      August 12, 2015 at 9:12 am

      Just the next ‘in’ thing to talk about, but it’s been there all along.

      Reply
  10. Vanessa Ally says

    July 25, 2015 at 12:47 pm

    Great examples of innovative thinking as to how to dominate your niche with establishing great online presence by linking to acknowledged authorities in your field. Feel inspired to try some of these methods, too.

    Reply
    • Ana Hoffman says

      July 25, 2015 at 7:33 pm

      Well thank you, Vanessa.

      Reply
  11. Saint jose says

    July 16, 2015 at 12:29 am

    Awesome collection Ana..great post this is the first time come to your blog but your postings are good informative…keep sharing.

    Reply
    • Ana Hoffman says

      July 25, 2015 at 7:36 pm

      Thank you, Jose.

      Reply
  12. Chirag Dodiya says

    July 8, 2015 at 4:42 am

    Hello Ana,

    Another amazing article, as a newbie to blogging and as being really excited about the same. I noticed some of the things that most successful bloggers do and your does a great job at understanding how anyone can be memorable when it comes to blogging.

    Thanks for the same, I will make sure to use this useful tips.

    Reply
    • Ana Hoffman says

      July 15, 2015 at 10:21 pm

      You are so very welcome, Chirag; thanks for coming by!

      Reply
  13. Allan Francisco says

    July 6, 2015 at 2:19 pm

    Hey Ana,

    I’m really inspired by the first way, it’s obvious that people would link to an article which is similar to their article for self promotion because they think it’s going to bring them success.

    Actually it’s not bringing any success to them as if people are finding every useful tip on a article published on a blog then why would they go to another blog for reading the same thing of worst quality?

    -Allan

    Reply
    • Ana Hoffman says

      July 25, 2015 at 7:38 pm

      The point is to link out to complementary information, not the same, of course.

      Thanks for coming by, Allan.

      Reply
  14. Helen Lindop says

    July 3, 2015 at 1:57 am

    Thank you so much for the mention! It made my day to be in a conversation with Pat Flynn (thanks to smart marketer Kurt Frankenburg) and you’ve done it all over again by mentioning me in this post.

    These examples are great because so many small business owners want to know how to drive prospects to their site in a direct way and can’t quite understand how powerful social media is for connecting with influencers. Or in fact why they would want to connect with an influencer, or what to say if they did!

    Reply
    • Ana Hoffman says

      July 25, 2015 at 7:43 pm

      You are so welcome, Helen; I enjoyed getting to know you in such an indirect but powerful way.

      Thanks for coming by!

      Reply
    • Kurt Frankenberg says

      August 21, 2015 at 4:18 pm

      Helen,

      It made MY day to hear from Pat, and it’s all YOUR fault!

      😉

      Thanks for mentioning us both in the same breath on Twitter; it was a serious thrill for him to weigh in and say kind words about that USP article. I told everybody in my Internet Marketing Mastermind group that I was never gonna wash my computer again!

      Thanks again Helen, and thanks Ana for showing that interaction here. Makes me feel like I’m sitting at the cool table 😉

      Keep Stepping,

      Kurt

      Reply
  15. Brent Jones says

    July 2, 2015 at 5:31 pm

    Ana!

    So, I was on my way over here to check out your newest post(s) anyway, and then I noticed that Adrienne Smith had linked to this post…

    I immediately checked it out.

    Let me position this comment by mentioning that I’m only on point three, and I felt the need to add a comment now. But I’ve just been chatting with Martin Shervington through email over the past few days (he’s participating in the same roundup of mine as you are)… and he’s an amazing dude.

    Then, I roll onto point two, and you referenced MaAnna Stephenson, whom I also just connected with a week or two ago when she referenced my blog on her podcast. (Obviously knows a thing or two about how to network and create exposure…)

    So anyway, these are my thoughts just two points in. I’m sitting here grinning with excitement to read the rest of the post.

    Okay!

    Back to it.

    Thanks Ana!

    Reading your content always makes me happy! I leave your blog feeling like I actually learned something I can use!

    Reply
    • Ana Hoffman says

      July 25, 2015 at 7:45 pm

      Sweeeeet! All incredible folks who make it so easy to connect with, don’t they?…

      Much appreciated, Brent. All the shares, mentions, shares, comments, shares – all of it.

      Reply
  16. Chris DeeWaard says

    July 2, 2015 at 7:23 am

    Hi Ana.

    Great, informative post. I found out about you through one of Adrienne Smith’s posts.

    I’m still a newbie when it comes to blogging and the more blogs I visit, the more I realize I
    still have a lot to learn. I will definitely be returning to check out your other posts.

    Have a great weekend…….Chris

    Reply
    • Ana Hoffman says

      July 28, 2015 at 9:04 pm

      Good new/bad news, Chris (depending on how you look at it) – learning never ends. 😉

      Thanks to Adrienne for bringing you here and look forward to seeing you around.

      Reply
  17. Monna Ellithorpe says

    June 29, 2015 at 7:45 pm

    Hi Ana,

    It is so nice to meet you and to read the great post about influencers. I came across your name in Adrienne Smith’s blog today and while I intend to read all of those she mentioned, your title caught my attention first today.

    You have shared so much great advice here. Some of it I am already doing but didn’t realize how very important it is, so I will be continuing and adding some of your other suggestions.

    Have a great week and I will be back to visit your blog.

    Reply
    • Ana Hoffman says

      June 29, 2015 at 9:16 pm

      Pleasure to meet you, Monna, and thanks to Adrienne for relentlessly sharing other people’s stuff – another trait of a true influencer. 😉

      Look forward to seeing you around Traffic Generation Café!

      Reply
  18. Don Purdum says

    June 29, 2015 at 9:00 am

    Hi Ana,

    It’s amazing how the influencer marketing model has exploded in the last year. Unfortunately, many need to read your article and heed your advice.

    Way too many are really just spamming instead of taking the time to read, engage, share and provide meaningful dialogue and responses.

    I really appreciate the time and energy you poured into this article.

    Have a great week Ana!

    ~ Don Purdum

    Reply
    • Ana Hoffman says

      June 29, 2015 at 9:14 pm

      I think more and more people finally realize that ‘being everywhere’ really means knowing enough people who can carry your message everywhere.

      Thanks for coming by, Don, and taking your time to share the post. Appreciated.

      Reply
  19. Dennis Seymour says

    June 29, 2015 at 7:58 am

    I just got lucky. Wasn’t really trying to be a “teacher’s pet” (remember that comment? LOL)

    I’d like to think that I strategized my way to get you to mention me on your post (pats myself on the back) but it really was just a spur of the moment thing 🙂

    I still have a lot of room for improvement. I’m still learning, especially from Adrienne on how to build relationships better.

    Sharing this out now!

    Ps. There’s an error in the earlier part of the article. Look for “As usual, I immediately”

    Reply
    • Ana Hoffman says

      June 29, 2015 at 1:40 pm

      See, that’s the best kind of engagement though – sincere, for the sake of engagement, relationship building, and value. The second it becomes a strategy, most people will see it for what it is.

      I’ve always appreciated your awesome shares, Dennis. Keep’em coming!

      (and thanks for the heads-up; will see what I need to edit)

      Reply
  20. Doc Sheldon says

    June 28, 2015 at 2:47 pm

    Ana, you’re outdoing yourself! Very good points and great examples of some folks that “get it”.
    BTW, Michel called it! 😉

    Reply
    • Ana Hoffman says

      June 28, 2015 at 9:19 pm

      So kind of you, Doc, and nice to see you at Traffic Generation Café again!

      Reply
  21. Kurt Frankenberg says

    June 28, 2015 at 1:17 pm

    WOW Ana, thanks for the mentions and especially for capturing that Pat Flynn tweet. Believe it or not, I was soooo busy during the sale of my house that I MISSED it.

    In my book, you are always the creme de la creme of influencer “marketing”… “networking”… FRIEND making because of your example.

    I not only see you reaching out to others and lending both your encouragement and constructive suggestions… but have also been the grateful recipient of the same 🙂

    As I mentioned on Facebook, I think the most important ingredient to this “influencer” equation is choosing well WHO you want to be influenced BY… and then reaching out to those people as if they are real folks. Because the ones that are really worth their salt ARE real people.

    Just sayin’.

    Appreciate your example and how you put these principles into practice, both on the “influencer” and “influenced” sides. Hope something I do or say some day may be a Wozniak-ish help to you, you have certainly helped me.

    Keep Stepping,

    Kurt

    Reply
    • Ana Hoffman says

      June 28, 2015 at 9:16 pm

      There are you, Mr. Frankenberg; was about to send out a search party to see if you had to go as a cherry on the cake in the sale of your house. 😉

      Well, now you can thank Pat Flynn. And me. Oh wait, you already did that!

      And you are absolutely right about being an ‘influencer’ vs ‘influenced’. If you are doing it right, there’s no difference.

      Reply
  22. Adrienne says

    June 26, 2015 at 7:21 am

    Hey Ana,

    Another masterpiece if I say so myself Yep, you definitely have shared with people why it’s important to make those connections. The most important thing you said here though is that people need to be genuine.

    We get hit up all the time on social media but it’s so obvious why people are doing it. Granted, I get that they want to make those connections as well but they’re just going about it all in the wrong way. You can tell when it’s all about them and not helping someone else or just letting them know you enjoyed what they wrote.

    I’ve been told that saying thank you is outdated, that people don’t appreciate it anymore. Guess I showed them didn’t I… LOL!!! You noticed and trust me, you’re not the only one but the real key is because I truly and sincerely mean it. I’m appreciative of those that share my content which is why I love sharing theirs as well. Good stuff deserves to be spread all around.

    Loved this post and as you can imagine I’ll be sharing it as well. Thank you again for the mention here, so very flattered. It never gets old! 😉

    Have an amazing day and I’ll see you over on Twitter!

    ~Adrienne

    Reply
    • Ana Hoffman says

      June 26, 2015 at 8:08 am

      And that’s precisely what I love about your engagement with others, Adrienne – you don’t do it because you are ‘strategizing’, you do it because that’s who you are and that’s how you sincere want to treat people whoever they are.

      You are a pleasure to watch everywhere I go, Adrienne. It’s no wonder your blog flourishing when so many fail.

      Reply
      • Adrienne says

        June 26, 2015 at 12:56 pm

        Hey Ana,

        I so appreciate you saying that. I remember when I was doing what I was being taught and getting nowhere. The moment I started just being myself is when things started happening. People appreciated being able to relate to me and what I was going through at that time. Because of that I was very appreciative of the interactions I was getting. How can you not feel blessed right!

        Just goes to show that when you just let your hair down, good things can happen. Just stay true to yourself and things will start to happen naturally. It’s never a bad thing! 😉

        I appreciate you Ana and I hope I tell you that enough. Some people get tired of hearing it but I can’t help but let them know how I truly feel. It means a lot.

        Thank you again and enjoy your weekend. Hope your flowers are going strong too. It’s awfully hot here but have had a lot of rain so they are doing pretty good around our complex. Not as pretty as your roses though.

        ~Adrienne

        Reply
        • Ana Hoffman says

          June 26, 2015 at 6:02 pm

          Music to my ears, Adrienne – on all counts. Honored to know you.

          Reply

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