Now that you’ve read my free 7 Steps to Complete Search Engine Domination report, you know how to get your home page ranked on Google for any number of desired keywords.
What about your inner pages though? Don’t they need to be ranked?
Are there any secrets I can share on high search engine ranking for those pages?
The secret is not so secret really (like most SEO-related topics): it comes down to internal deep linking.
What Is Deep Linking?
A quick definition from Wikipedia:
Deep linking… is making a hyperlink that points to a specific page or image on a website, instead of that website’s main or home page.
If it sounds simple, it’s because it is.
However, about 90% of websites don’t use proper internal deep linking structure.
As you know from my SEO report, links are the single most important factor for high search engine ranking optimization.
Not only must you get links with your keywords in the anchor text from other websites, but you should also link to other pages within your site through internal deep linking (using your main keywords as anchor text, of course).
Let’s talk about an example.
Deep Linking in Practice
Here’s a website with excellent internal deep linking structure:
The website is run by Michael Wong who happens to be a very good SEO expert. No wonder his deep linking is so good that I wanted to give his website as an example.
In his right column, Mike displays links to many of his internal pages, which also happen to be some of the keywords he optimized for.
When we scroll down, we see that he has reviews on several leaders in online marketing; names like:
- Perry Marshall
- Ken Evoy
- Yanik Silver
- Armand Morin
Let’s take a closer look at Armand Morin’s page.
No surprise here: Mike does a fabulous job with his on-page optimization, which we talked about in my SEO report.
His keyword is in the page title:
…and in his <H1> header tag (look it up by going to “View”=>”Page Source” in your browser):
Now, I am sure you remember me mentioning… once or twice… that on-page optimization is something that you SHOULD pay attention to, BUT, on its own, it’s not going to get you “there” in your search engine rankings.
It’s all about… that’s right: links, links, links.
Deep Linking Alone…
So using Market Samurai, let’s take a look at the incoming links to Mike’s Armand Morin’s page.
Here’s how easy it is to find all the backlinks and other juicy info about any site with Market Samurai:
- Plug in your keyword;
- Go to “SEO Competition” and press “Generate results“. The software will bring up the top 10 results for the keyword with all the nuts and bolts, including: PR, domain age, incoming links, referring domains (love this new feature), listings in directories, cache age, and more.
As I ran the report on “Armand Morin” as my keyword, I saw that Mike’s site was ranking #6.
Let’s dig a little deeper:
- Press the little down arrow by the website you are interested in and the pull-down menu will give you the option of running PR and Anchor Text reports on the incoming links – pretty cool.
And here’s the lesson for us to learn:
All of the incoming links to this particular page come from within Mike’s website.
In other words, Mike is ranking on the first page of Google in position #6 for a money keyword (meaning, the searchers for this keyword are most likely searching for Armand Morin’s products and are ready to buy) purely by UTILIZING DEEP LINKING!
Of course, each link, whether it’s from your own website or an external website, counts as a “vote” for the page, and the more “votes” you have, the higher your search engine ranking will be.
Granted, Mike’s site is PR4 and one of the links comes from his home page. That’s the one that carries the most weight.
Ahh, the power of deep linking…
Research Option: even though MarketSamurai is one of the best tools in my internet marketing toolbox (feel free to get it through this affiliate link to get 35% off), I do understand that not everybody has access to it.
In this case, you can easily use Open Site Explore – won’t give you any bells and whistles on your competition, but at least you can get a good picture as to their incoming backlinks.
Deep Linking Marketing Takeaway
Now that you know the power behind deep linking, it would be a shame not to use it, right?
So next time you write a post around a keyword you’d like to rank for, follow these easy steps to give it the initial push:
- Find older related posts, link them to the new post, and make sure you ping the old posts if you are using any kind of “anti-pinging” plugin on your site.
- Leave a few comments on CommentLuv sites, making sure that your new post is picked as your last post.
… and you are well on your way to get rankings for your chosen keywords!
Internal deep linking is entirely in your control, it’s easily done, and you should definitely do it for your own keywords on your site.
I bet you’ll be ahead of most of your competition just by doing that.
Love it or hate it? Comment to show me that you’re alive!