Disclaimer: no ponies were hurt, starved or otherwise neglected in the writing of this post.
So, the all-elusive “How To Make Money Blogging“…
Others do it. Darren Rowse of Problogger.net makes way over $100K just with one blog.
Is there a special money-making secret that you are not told about?
You guessed it, the answer is no.
So how do YOU get on the bandwagon?
The truth is there are just as many ways to make money blogging as ways to build a blog.
But it’s NOT a “one size fits all” kind of deal. (whoever came up with that concept?)
It’s important to understand WHAT those different ways are, as well as HOW and WHEN to use them efficiently, depending on your audience and the kind of content you offer.
As you test, test, test, you’ll learn that some of these will turn out to be ponies – cute and cuddly, but not powerful in any significant way.
Other methods will become your stallions – and that’s when you’ll know you finally did it.
How To Make Money Blogging: 7 Powerful Ways To Test
1. Contextual Advertising
This is probably the easiest way to make some money with your blog.
Examples of this kind of advertising include Google AdSense, TextLinkAds, and Yahoo Publishing Network.
The kind of ads displayed will entirely depend on your content.
You are usually paid whenever someone actually clicks on the ad or link. The rates will depend on the topic of advertisement.
For instance, an ad about a fishing pole might not fetch as much money as an insurance quote ad. So although you might not be able to control the kind of advertisements displayed, you can make sure you don’t focus on an unprofitable industry.
2. Affiliate Marketing
Selling products on behalf of a product creator and making commissions while at it is probably the first thing that comes to my mind when I think of making money blogging.
The best way to use affiliate marketing on your blog is to offer products that compliment your content, niche, or business, and benefit your readers.
If you have a subscribers’ list, you can also market affiliate products to your list via autoresponders.
Affiliate marketing is easy to set up, easy to do, AND easy to overdo.
Nobody likes to be pitched endless products just for the sake of making money. The tolerance for this kind of practice is extremely low these days. Moderation and consideration are the keys to keeping both your readers and pocketbook happy.
The easiest way to start with affiliate marketing is to sign up with one of the multiple affiliate marketing companies.
Here are just a few of the most reputable ones (from what I know; I don’t personally use them, so please do your own research):
- Market Leverage
3. Selling Services
This is also a very common way to make money with your blog.
Here are just some examples of the types of services you can offer:
- graphic/web design
- software development
- social media management
- site maintenance
The great thing about this type of monetization is the fact that you don’t need too many customers to make a decent income per month.
However, selling services has no leverage at all. You are basically trading your time for money. While it’s OK in the beginning (money is money, right?), most service providers I know of always aim to eventually develop some of the more passive income streams as well.
4. Subscription-Based Site
You can create a blog where you offer some sort of services/products/information via subscription.
It’s not difficult to set up and run and it can be a very effective way to make money blogging, but your offer has to be of HIGH QUALITY or your customers will cancel as quickly as they sign up.
This can also be a great way to build a list that you can market to in the future.
The drawbacks to this money making method include dealing with customer inquiries and possibly membership cancellations. It’s not exactly a very hands-off method to make money with your blog.
This is a great way to earn some cash from your blog, especially if you have loyal readership that appreciates your hard work and content (wink, wink 🙂 ).
The good (or bad, depending on how you look at it) thing about donations is that you never know when they might pop up or how generous one might be.
You can also get a bit more creative with this and instead of adding a donation button to your blog, why not create an Amazon Wish List? Make it available on the blog and the readers who appreciate you now have a chance to get a personalized gift for you that you can really use.
6. Product Sales
Creating your own product is definitely a skill of its own, but if you are up for it, it just can turn out to be one of the most profitable ways to make money from your blog.
7. Selling Advertising Space
If and when your website becomes popular, you can start selling advertising space to companies that wish to sell their products to your readers.
This is a viable way to make money for those blogs that constantly publish new content and have a large and strong readership.
How To Make Money Blogging Marketing Takeaway:
Focusing on any one way to make money with your blog can certainly bring great results, but the jackpot is in utilizing several of these methods at once.
Sort your ponies from stallions and stick with the winners.
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