Email marketing is tough enough.
I get that.
Yet here I am talking about MOBILE email marketing like you don’t have your hands full enough with ‘regular’ emails…
Here’s the thing though.
When you focus on email marketing, you are taking a step back.
When you set your eyes on mobile friendly email marketing… you are definitely heading in the right direction – forward.
Why?
For starters, 80% of smartphone users check their phones within 15 minutes of waking up. (source: MediaBistro)
I bet you want to be one of those businesses greeting their (potential) customers in their inbox first thing in the morning, don’t you?
Here’s another cool stat: a whooping 68% of all emails are read on mobile devices! (source: Movable Ink – more mobile friendly email stats here)
You see where I am going with this?
Your emails HAVE TO be easily read across multiple mobile devices.
Otherwise, you might as well save the effort… and time… and take that time to learn about making your emails mobile friendly!
Let me show you how.
Don’t miss any future videos; subscribe to my YouTube channel.
Mentioned in the video:
Infographic: 7 Simple Tips to Create Traffic-Driving Mobile Friendly Emails
Side Note: Why Video Posts?
Why indeed…
There’s another topic I’ve been checking up on in the past couple of weeks: video marketing and its potential impact on website traffic.
WOW. The stats here are just as staggering.
According to a report from Cisco, by 2020, over 82% of all web traffic will come from video.
And this study by Vidyard shows that video drives better results. Period.
So much so that marketers who use video:
- receive 41% more web traffic from search than non-users;
- see 27% higher click-through rates;
- and grow revenue 49% faster than non-video users.
In other words, I feel like I no longer have a choice whether or not to deliver my content through video.
However… I am not a videographer.
I hate being in front of the camera.
I get lost for words.
Or start blabbering.
And editing videos?… Don’t even get me started…
My new best video creating friend to the rescue: Content Samurai. Where have you been hiding all these years!…
Content Samurai is a completely web-based video system that allows you to create
- great full-length videos
- from scratch
- in minutes
- without any complicated editing software
- without a steep learning curve
- without having to pay someone thousands of dollars to do it for you.
How great of a video? The kind of video you just watched above. And this was my first one with Content Samurai.
There are many uses for Content Samurai, but the one I see getting the most mileage out of is converting your existing and future blog posts into videos to reach a new segment of your audience.
I am excited about the potential.
Moreover, I am on my way to turn that potential into reality.
What about you?
Can you relate to what I said above?
Then you should definitely check out Content Samurai for yourself.
And by the way… here’s the coolest part of going through my Content Samurai affiliate link: should you choose to buy Content Samurai to claim your share of video traffic in your market, you can get a cool 53% off the advertised price.
Yep!
Check out Content Samurai and 53% discount is yours.
Off to convert more blog posts into videos,
I dread video… I dread the camera… I don’t like the way I sound. Plain and simple. I know it is the future, but I keep trying to find ways to get out of it. I paid for Powtoon, Camtasia and Webinar Ninja trying to find a way to suck it up and just step up to the challenge. I will most definitely try out Content Samurai, maybe 2017 will be different.
Muthoni – I HEAR you, trust me.
Today, I had to do an intro video for my Social Media Marketing World session. It had to be one minute. Took me two hours! TWO!!!
AND I didn’t stop because I loved or even liked the end product… I made myself stop because I had better things to do! ? ?
For some of us, being in front of a camera is just not meant to be.
And, after trying all kinds of tools like you did, Content Samurai is the only one that truly made a difference for me. ❤️
Hope you’ll like it too, Muthoni. Your message deserves to be seen by people who won’t get it any other way but video!
I started using mailchimp for designing my emails and announcement and after that no looking back. I get good response and my email converts great on mobile as well.
It is true that future is video content and more people would like to view the video then reading. I’m definetly plan it for my blog as well.
Thanks for wonderful article.
Glad to hear you are getting a good response from your subscribers, Dumaji – means you are doing a lot of things right! ? ?
Many email users access their accounts through mobile devices.The number of smartphone users is growing that is why mobile experience is very important. Always remember that the purpose of email marketing is to ensure that messages are being read, whether the user is at home, at work, or on the go.
Well said, Vince.
Hi Ana! Love your site. 🙂 Great post! I would have thought 68% would be on the low side for mobile users looking at email. Practically everything I do today is on my mobile…
I had 1 stray thought while reading this. I’ve seen the 82% stat for video users (see below) before. Do you think this is volume of data or volume of people?
“According to a report from Cisco, by 2020, over 82% of all web traffic will come from video.”
Video streaming is data intensive, so it would make sense that Cisco (largely dealing in the volume of data) would estimate by the amount of bits flying over the internet rather than the number of people. However, from the content marketer perspective, we care more about eyeballs on content, not number of bits. Thoughts?
See, I am the other side of the coin, Joseph.
I got my first smartphone just over a year ago, and only because I really wanted to play with Periscope. Until then, I’d never had a need for one.
Even now, after all this time, I’m still barely using it.
As far as Cisco report is concerned, I don’t think they are referring to the % of the population; it’s got to be the ‘flying bits’ (love the way you put it. 😉 )
Traffic is usually understood as the amount of data sent and received by visitors to a web site. It generally excludes (but not necessarily) bot traffic.
From that perspective, we ARE talking about the eyeballs on the content – however engaged or disengaged they are.