Let’s say you are doing everything right to monetize your website traffic: you’ve got your blog going; your unique selling proposition (USP) is in place; you are collecting your leads and providing them with value via autoresponder.
Have you made much money yet?
Well, what’s going on? Why are your prospects buying, BUT not from you?
Let’s reverse the situation a bit: you are a lead in my autoresponder now. You don’t really know me from any other blogger yet, my emails are starting to trickle in, and suddenly, I hit you with a product offer.
You actually like the product. You kind of thought of buying it anyway.
However, buying it from ME involves giving up some of your personal information, including your credit card. And what about the money back offer? Can you trust me to honor it if need be?
Do you see where I am going with this?
Monetizing your website traffic is all about trust. Most reasonable people will do a bit of research on you BEFORE they buy anything from you or join your team.
They turn to almighty Google and type “Your Name” in the search box to see if you are who you say you are.
Are they going to like what they see?
This is the part that can make or break your business.
Before your list buys from you or your prospect joins your business, they will search:
- Your Name
- Your Company Name
- Name of Your Product
The very fact that they are looking you up is a great thing; it shows their buying intent. They like you, they want to buy from you. Now they simply want to validate their desire to buy from you or join your business by looking you up on Google.
That’s how many entrepreneurs fail to monetize their website traffic. They fail to control what is or not being said about them in the social circles.
Bottom line: if you don’t have full control over the search results for your name especially, but also your company and product name, that means you are opening the door for your competition to take full advantage of that fact and monetize YOUR website traffic for you.
And by FULL control I mean dominating the top 10 results.
Let’s take some steps to help you do just that.
1. Register Your Name As A Domain
YourName.com is the best for obvious reasons.
The next best thing would be to register something like WhoIsYourName.com or MeetYourName.com. If not, anything with your name as a keyword in it will do.
Also, register domains for any products or company you are associated with (providing you are not breaking any company policies of course).
2. Point Your New Domain Name to Your Site
You have 2 choices here:
- Point it to your “About Me” page of your current blog (VERY easy)
- However, if you are ambitious, and as well you should be, and want to overtake Google and monetize website traffic on anything related to your company and products as well as your name, then definitely start a new blog, dedicated just to that.
For the purpose of this post, I will assume that that’s exactly what you are doing.
3. Organize categories according to information about you, your company/product
It should look something like this:
- About Me
- Company name: Articles about your company, videos, etc.
- Your Product: information on your product.
- Your Marketing System
4. Implement On-Page Optimization
(For a more in-depth overview of both on-page and off-page optimization, make sure to get my free SEO report at the end of the post.)
Use your name in title tags and meta description for your About me page.
Make sure you use appropriate title tags for each page; of course they should always include the keywords you want to monetize. They should be UNIQUE to every page you create.
5. Internal Deep Linking
When you mention your name in any of the posts, make sure to occasionally hyperlink it to your About Me page. Do the same for your company and product name.
6. Create Social Media Profiles
Make sure you create profiles for your REAL NAME; after all we are branding YOU and not “MakeCashToday” or some other stupid name that screams “Amateur!”.
Point the links from those profiles back to your About Me page. If possible, try to use your name as anchor text in your links.
As you add more and more content to your social profiles, continue adding links back to your blog.
Of course, you can also occasionally add links going FROM your blog to your social media profiles to ensure that they rise in search engine ranking and help you take over all ten first page spots.
7. Rinse and repeat
Do this for all the pages on your blog/site related to your company, product, system, or any other keywords related to your name you wish to control (=monetize your website traffic in other words).
Monetize Your Website Traffic Marketing Takeaway:
Now think bigger with me for a second: what if you control Google for your company name, affiliate product name, marketing system name, etc?
Remember the folks who are looking up those terms are BUYERS. That’s the MOST TARGETED traffic you can ever get!
The possibilities are endless.
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