This is NOT another post about Google PageRank.
I am nauseous from all the “crystal ball” discussions on the topic going on all around the blogosphere and beyond.
However, I did learn some interesting facts pertaining to pagerank, so I will unbiasedly present them as I saw them.
You draw your own conclusions and let me know what they are in comments.
1. From the Horse’s Mouth
Here’s what one of Google employees, John Mu, had to say on the topic of PR in a recent discussion over at Google Webmasters Forum (as recent as 1/5/11)
The PageRank which we use internally is continuously updated, so even if you’re not seeing a PageRank in your Toolbar, rest assured that we’ll be treating your site accordingly regardless, and will crawl, index and rank your websites appropriately.
We do update the Toolbar PageRank regularly, even if that’s not as regularly as some of you wish. I agree that it would be nice to have it updated more frequently. Given the time since the last update, I imagine you’ll start seeing another one in the near future.
In the near future? We shall see…
2. Google Isn’t the “Master of its Domain”?
Check out what Techjaws had to say about a week ago (got to this resource via Kaiserthesage.com – thanks, Jason!)
The big buzz lately is about Google losing exclusive rights to PageRank in 2011: The fact is Stanford University actually owns the patent to “PageRank”, and Google has exclusive licensing rights to it- but only until 2011.
What??? Google didn’t come up with or owns GOOGLE PageRank?
Now you see why I had to write this post.
3. “Don’t Worry about PR”
From Google Webmaster Help Forum – FAQ section:
Q: My site’s PageRank has gone up / gone down / not changed in months!
A: Don’t worry. In fact, don’t bother thinking about it. We only update the PageRank displayed in Google Toolbar a few times a year; this is our respectful hint for you to worry less about PageRank, which is just one of over 200 signals that can affect how your site is crawled, indexed and ranked. PageRank is an easy metric to focus on, but just because it’s easy doesn’t mean it’s useful for you as a site owner. If you’re looking for metrics, we’d encourage you to check out Analytics, think about conversion rates, ROI (return on investment), relevancy, or other metrics that actually correlate to meaningful gains for your website or business.
I Think They’ve Got a Point Here
…think about conversion rates, ROI (return on investment), relevancy, or other metrics that actually correlate to meaningful gains for your website or business.
“When you think about PR, think of public relations.” – I didn’t actually come up with it; just a phrase that stuck in my mind on some blog I recently read, can’t remember what it was.
That struck cord with me.
I know a thing or two about SEO in general, but link building in particular. However, because of how quickly Traffic Generation Cafe has grown in the past 6 months, I really didn’t and still don’t have much time to work on building links or doing much of anything else other than using Scribe SEO on every post I write.
However, according to SEMrush, my blog is currently ranking for 83 keywords on Google.
It might not sound like much to some of you and a lot to others. Plus, some of these are definitely junk keywords that are not worth a pretty penny.
Some are pretty good though. For instance, I rank #5 for “high search engine ranking optimization” among some 74 Millions results. Not bad.
I think I might’ve build 10-15 quality backlinks to that page, following the principles/techniques I describe in these posts:
- Link Building: What’s Naughty, What’s Nice?
- Treasure Island of Link Building: How to Find the Best Links Every Time
Google PR? Just something fun to talk about.
Sooooo… Focus on building a great blog. Engage your readers. Write outstanding content. Do sensible amount of SEO work – like keyword-optimized title and description tags, a few quality links.
The rest will take care of itself.
People will start mentioning your blog, linking to you, sending you traffic and recognition.
Make sure you focus on public relations and the other PR will come.
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