It’s a well-known fact that you need to write quality content for your blog, your articles, and for your guest posts if you want to attract traffic.
Any experienced Internet marketer can tell you this.
But what is quality content?
A couple of years ago, one of my clients told me that she wrote over a hundred articles in 9 months.
I was impressed and congratulated her on the huge effort.
Then she told me that she stopped because she was not getting much traffic from her efforts.
The first question I asked was “did you write the content yourself and do you think the articles were good?”
As expected, her reply was…”of course!”.
Have you met anyone who said that the content they write is crap and that they couldn’t write to save their lives?
Pride is very important and it also blinds us.
I looked at her articles and found that they were very long and contained a lot of information.
She had an author resource box explaining her qualifications and also a link to her website.
It was an article that would take at least 3 – 4 hours to write.
So why would a long article like that with a ton of information fail to get the author a decent amount of traffic?
The answer was obvious if you read one of her articles.
The Mistakes Of Poor Writing
First of all, the articles were very lengthy.
And so were the paragraphs. There was little white space in the article and the readers had to scroll down quite a bit to read all of it.
It had the power to put a person to sleep within minutes.
Next, the articles were written in a very boring, corporate tone.
There was no humor; they didn’t connect with the reader and wouldn’t look out of place in a PhD text book.
And finally, the resource box was all about her. She mentioned her website, but gave no reasons as to why people should visit it.
However, all her articles contained plenty of good information. It was overflowing with tips and advice.
So to her, the articles were excellent.
What Is Wrong With That Kind of Content?
If you’re writing to build a reputation, get people to visit your website and like you, then you need a different type of quality content.
People surfing online are searching for information.
However, they’re looking to be entertained as well because the attention span on the Internet is very short.
Think about it.
Why are students bored when reading their text books? Why don’t the majority read text books when they’re relaxing or when traveling?
There’s a ton of quality content in those books, wouldn’t you agree?
Your content needs to entertain first and then educate.
You need to make the readers enjoy reading your content, make them think, make them emotional (whether excited, happy, or sad), as well as give them information they can use.
How To Write To Attract Traffic
Before you start to write a single word, picture a kid in front of you who wants to know what you have to say.
However, he wants to leave and play with his friends as soon as you start to bore him.
You know the type I’m talking about and it’s a heck of a challenge to get him to sit still.
You would start out by telling him what you’re about to say.
This will get his attention right away and build up the excitement. This will be your opening paragraph in your article.
When you’re about to educate him, you’ll need to make it sound personal.
So with your writing you would use words such as “Do you think…?”, “Would you believe that?”, etc…
When you explain your points, you would want to keep it simple enough to understand and not use any big, complex words.
So write in simple English even a kid can understand.
You would try to have pauses in-between your talk, so that you give the kid some breathing space and time to digest your information.
With your article, you can achieve this by writing in short paragraphs.
If you’re talking continuously and blasting information to the kid non-stop, the chances of him shaking his head and running for the door are pretty good.
This is like writing in huge paragraphs with little white space in your article.
This technique applies to everything you publish online, even on comments that you post on blogs.
To conclude, you would tell the kid what you’ve taught him and let him reflect on what he has learned.
This is also how you would end your article. Tell the readers what you’ve taught them and remind them how valuable your content is to solving their problem.
By picturing this kid who you’re writing to, your content will be more interesting and can generate much more traffic as the readers are more likely to click on the link to visit your website.
And that is how you write quality content for your business. Without it, no WordPress optimization will help.
How does your content measure up? Would love to hear your thoughts in the comments below!
Download free video tutorials on how to generate traffic to your blog at http://www.trafficbeast.com/blogvideo.php. Alan Cheng is an Internet marketer based in Hong Kong and the owner of TrafficBeast.com and EliteGhostwriters.com.