SEO copywriting has traditionally been about optimizing web page copy by targeting keyword phrases in certain frequencies and densities.
And yet search engine research shows that almost 85% of the total factors that determine how a web page is ranked in a search engine is based on things that happen off the page itself.
While keyword research is still crucial, search engine algorithms have evolved.
Google treats the trust and authority of your domain, what others think about your content, and the words they use to describe it in links as an important indication of quality and relevance.
Thanks to blogging and social media platforms, more people than ever are able to cast their vote on what’s relevant by linking to it, bookmarking it, and tweeting it.
Modern SEO is all about crafting content so compelling that other people want to promote it by linking to it or sharing it, which increases your trust and authority and helps the pages you want to rank well for certain keywords.
How to Create Compelling Content that Ranks Well in Search Engines
This free 27-page report written by Copyblogger founder Brian Clark provides you a step-by-step strategy for creating content that scores links, is highly readable and engaging, and ranks well in search engines. You’ll discover:
- Why SEO Copywriting Still Matters
- How Search Engines Work
- Why You Have to Spoon Feed Search Engines
- The 5 Essential Elements of Search Engine Keyword Research
- How to Create Cornerstone Content That Google Loves
- Five Link Building Strategies That Work
- Five Areas to Focus On for Effective SEO Copywriting
- Why Writing for People Works for Search Engines
- How to Make SEO Copywriting Simple
SEO Copywriting Marketing Takeaway:
I took a lot of golden nuggets out of this report. What can I say – it’s written by Brian Clark!
The report is free, no opt-in is required, and no excuses are accepted. Go get it now!
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