Continuing on with social networking and how to use it to position yourself as a “known entity”, a leader, an expert.
When I hear you say “Social media is too much noise“, I agree with you.
When I hear you say “Social media is a waste of time“, I do share your feeling.
However, I think by now we clearly established that no business is an island and your presence in social media is a must for successful brand building, networking, and even search engine rankings.
If the last point comes as a surprise, make sure to read my Monday post: PageRank, Meet SocialRank: How Does Going Social Help Your Search Engine Rankings?
Yes, Twitter and Facebook are undoubtedly THE social media giants that everyone likes to flock to.
They are not the only ones though. To be more precise, they are some of the worst ones to actually network and get to know your potential readers, customers, peers, and competitors.
What I am talking about it here are smaller niche bookmarking/voting sites that allow you much better environment for productive relationship-building.
Let’s take a look at the two of my favorite ones: SERPd.com and Blokube.com
Started in September of 2010, SERPd.com is a niche site for people mostly interested in all things SEO – whatever your level of knowledge is.
Fist time I knew of the community was from a tweet I saw from Gerald Weber, one of the founders of SERPd.
As I looked into it, I saw an opportunity. I quickly became one of the top users on the site and shortly thereafter approached Gerald about joining the team of moderators.
Why am I telling you all this? Because I was still a complete newbie to the blogging world. Because very few people ever knew who I was back then. But I asked anyway and Gerald said yes.
To all of you who lurk behind the scenes and think that you are just too small to get noticed, I say All you need to do is ask!
Don’t wait for others to notice you; MAKE yourself known!
Once I was one of the moderators for SERPd, I looked for more ways to stand out.
For instance, I started publishing our Weekly Roundup – a weekly column that talks about all the posts that made to the front page the previous week.
I became so active within the community that I was invited to do weekly live broadcasts as a co-host, along with the founders Gerald Weber and Chris Burns. Last week we even interviewed the “grandfather of SEO”, Danny Sullivan – although Danny isn’t too fond of the “grandfather” title, as it turned out. 🙂
- I am getting connected with people who I never thought I could approach in the past;
- I am becoming known as an SEO expert and someone to watch out for;
- I am getting a steady stream of traffic and a huge number of DoFollow links.
I originally “met” Dev when he approached me about becoming a regular author for Technshare – I wonder if he knew my blog was only about 1 month old at that time and if he made the offer, had he known. 🙂
Very quickly, he become one of my closest online friends – his endless dedication to his business as well as his readers makes him really stand out from the crowd.
He also made himself indispensable as far as my blog functionality is concerned: he is the hands and the brains behind all the technical tweaking going on at Traffic Generation Cafe. And you thought I was the techie behind the scenes… 🙂
Back to Blokube.com… It’s also a brand new community – in existence as of October of 2010, focusing on all aspects related to blogging.
This is THE hub for some of the top bloggers out there: Alex Whalley of AlexWhalley.com, Hishaman of FamousBloggers.net, Kiesha Easley of WeBlogBetter.com, just to name a few.
Bottom line: Here you have a chance to get connected to some great bloggers, break the ice, make friends, meet potential business partners, etc. The sky is the limit!
Why Exactly Am I a Big Fan?
NETWORKING is the cornerstone here.
Do I get traffic from these networks? Yes, but not floods of it by any measure – compared to my other traffic sources anyway.
Do I get links? Of course, but they are not very high quality, although DoFollow.
Will these networks be around a year or two from now? I surely hope so.
But again, that’s not the point.
You need to go where other online marketers hang out and it’s not on sites like Facebook or Twitter.
One last thing. Don’t come running back to me saying you’ve tried it and it simply didn’t work for you.
Don’t be a wall flower. Get out there and take a spin on the dance floor!
FYI: found a great post on the History of Facebook. Check it out.
Image Credit: http://www.zwani.com/
What’s your take on niche communities? Are you involved in one that works well for you? I want to know!