It seems to be “the thing to do” around the blogosphere to publish a milestone post of sorts at the end of the old/beginning of the new year.
Well, for a while there I didn’t want to be left out of the trend (what would other bloggers think of me?) and tried long and hard to come up with something worthy to discuss.
My goals for 2011?
I barely had them for 2010… I guess I just like to be surprised; not everything in life needs to be planned out. Plus, do you REALLY care about my goals for my blog? I figured…
My accomplishments of 2010?
I am not too bashful about them as it is. Do we really need yet another post on my brilliant startup of Traffic Generation Cafe? Well, I can talk about it non-stop; however, we are given two ears and one mouth for a reason.
Then I read a post at Vladimir Prelovac’s blog and thought to myself – that’s it!
Why not sum up the state of SEO affairs of 2010 as I saw them?
PageRank This & That
Aaahhh… the all mysterious PageRank…
We all say we don’t care about it, yet we all strive to see that green bar grow like dough on yeast.
Unfortunately, most of us were out of luck this year, since Google devilishly decided to keep us all wondering and limited their PR updates to only one, which happened in April of 2010.
Some might argue that some websites saw a small jump (mostly from N/A to PR0 – my blog was one of them) in July, but I don’t really think it was a real update.
Will PageRank remain an important ranking factor of 2011?
Your guess is as good as mine. If you feel like you’ve got an opinion to share, leave me a comment or better yet, check out these posts:
Quality vs Quantity of Links
I’ve noticed there were 2 main extremes in 2010:
A. some webmasters completely ignored link building as such and solely relied upon “natural” link building
B. and yet other tried to collect every single junkie link out there. A link is a link, right?
I don’t subscribe to either one of those behaviors.
My take on link building:
- My perfect link: a link from a relevant DoFollow high PR page, high quality site.
- My second perfect link: a link from a relevant NoFollow high PR page, high quality site.
- Then comes: a link from a relevant NoFollow whatever PR page, high quality site.
- Then… there’s nothing. I don’t waste my time on link building on anything below my above standards.
By the way, by “natural” link building I mean writing the best content you can and let your content become a natural link magnet for incoming links.
If you sit around and wait for those kinds of links to come your way, you could be waiting for quite a while, even if your content is great.
If you are of the “a link is a link” mentality, then chances are your PR will never amount to much, since your site can and most likely will be judged by the quality of your links above all.
More on quality one way link building:
- Link Building Mixology: Your “How To Do It The Right Way” Guide
- Treasure Island of Link Building: How to Find the Best Links Every Time
- 3 Unorthodox Ways to Get King-Kong .EDU Links
- How to Rank Well For Your Inner Pages
I am sure you know by now that I am huge on education. I spend as much money as it takes to learn more about internet marketing in general and SEO and traffic generation in particular.
One of the courses I took this year was Ryan Deiss’ “Perpetual Traffic Formula”.
In the course, he brought up one interesting point that I had a chance for mull over for a while now and fully agree with.
It’s not enough to have great content and build thousands of link to your site.
If Google sees that your site is getting a lot of links and consistent fresh content, BUT doesn’t have much evidence of human engagement and activity, your site smells fishy.
Logical, isn’t it?
Whether this point holds water or not, one thing is for sure: without human traffic you might as well close shop.
So here are some posts to help you with the activity factor, whether you do it for Google or simply because it makes sense to be in business with your human visitors rather than algorithms:
- 202 Tips to Increase Your Blog Traffic
- DoFollow Express: Is Traffic Generation Cafe Getting Off?
- 7 Tips to Make Your Comment Stick Out Like a Sore Thumb
- 30 Ultimate Tips To Dramatically Reduce Blog Bounce Rate
Long-tail Keywords & Google Instant Debate
It seems like we couldn’t get enough speculations on how Google Instant would affect SEO.
Now that the dust settled down, we all can safely say that not much has changed.
Many users ended up turning it off altogether, finding it simply annoying (speaking from experience here). And even those who didn’t still want to find what they are looking for and NOT what Google THINKS they are looking for.
So proper keyword research is still the bomb, however long it might be.
I am curious to know though if you saw any direct correlation of Google Instant and your site rankings or sales – the latter ones declining in any way, I mean.
If so, speak up in the comments!
I dare to say that DoFollow movement has gotten even stronger in 2010.
More and more bloggers decided to focus on cultivating the community around their blog, rather than saving their precious link juice (if any) to themselves.
I am proud to say that Traffic Generation Cafe was, is, and will remain DoFollow.
More on that:
- The Ultimate DoFollow Blog Finder Tool
- Does NoFollow Follow?
- Juicy Blog Traffic: Want Some? DoFollow!
Best Tools of 2010
2010 was undoubtedly a year of huge launches.
All of our inboxes were overwhelmed by a flood of “This is the one you’ve been waiting for your entire business life!” offers.
Since it’s my business to know about anything new going on in the world of SEO and traffic generation, I did take a few of those “big” courses. Have I learned much? You bet. Would I even recommend some of them? Of course.
However, it’s undiscovered little gems here and there that made my blog stronger last year.
Like these ones:
Income Blogging Guide by Andrew Rondeau & Joel Williams – excellent blogging course for both beginners and advanced bloggers; the kind I wish I had when I first started or have written myself.
Market Samurai – with so many keyword research plugins and software popping up like popcorn in a movie theater, it’s hard to know what to choose. Bottom line for me: NOTHING beats Market Samurai in terms of its incredible features and functionality. Still my favorite and the only one I use.
MaxBlogPress Subscribers Magnet & Ninja Affiliate – 2 awesome plugins from MBP. Doubled my opt-in conversion rates (Pop-Up Domination doesn’t come anywhere close to the features Subscribers Magnet has). Started making money where I wasn’t making money before by inserting my chosen affiliate links without me having to think about it.
Thesis Theme and Scribe SEO – still my favorite tools for all my blog SEO needs. Great coding, easy use, professional look, best on-page SEO optimization and even some link building with Scribe SEO – between these 2 I have my blog very well-covered.
Funny thing: as I was going through a line-up of products I tried in the past year, for every 1 I can recommend I had 5 I wouldn’t.
Sounds like I should write a post on the ones you’d better save your money on…
Got an opinion? Comment to show me that you’re alive (and know what you are talking about)!