When Ana suggested that I write a post for her site about how I got started, it really made me think.
I had forgotten about the many attempts I had made and the heartaches I created for myself, galloping off on what I thought were the routes to success.
I was wrong! I realized that no amount of energy and enthusiasm can replace knowledge and experience.
I lacked direction.
But, where to go, what to do?
The answer came to me in a flash. I needed a mentor. Someone whose advice would be personal to me, recognizing my strengths and weaknesses.
That’s what I got. An expert who through talking to me and probing my expectations and ambitions told me “You should do interviews”.
What a great idea! Something I would really enjoy doing, which would give me great content both for my blog and products…
But could I do it? Little did I know that in the process I would gain invaluable knowledge on where I had been going wrong in my own business and considerably increased exposure to the internet world.
Traffic Generated Through Interviews
So here I go, interviewing people whose names I had only heard mentioned with immense respect and with whom I never dreamed I would get the opportunity to speak.
Believe me, it took an immense amount of courage to initiate contact and ask if they would do an interview for me. Unbelievably scary!
But they were very polite and helpful, not dismissive as I had imagined at all, and oh how glad I am that I plucked up the courage to go for it!
It took about 25 contacts to arrange the 12 interviews. I’m nothing if not persistent.
I created an incredible product from the first round of 12 interviews, but not only that.
As a bonus I’ve also gained all of the following benefits, which are increasing both traffic and customers.
- Interviewee Mail Lists – My product was sent to most interviewee’s mail list resulting in mammoth exposure and traffic.
- Affiliate Sales – My product is being offered on their sites.
- Associated Contacts – Just having a product associated with these gurus has brought untold interest and credibility to my own expertise.
- Backlink Traffic – A product promoted by known experts has given it good credibility and brought many visits to my site.
- Other Products – I am now in the process of repurposing those same interviews in every way I know. Every quality product is a bonus.
What Did I Learn From The Interviews?
The most important thing I learned from each and every interview was to focus my efforts.
There are numerous ways to generate traffic and when I thought about them all, it totally blew my mind. How on earth was I going to be able to do them all?
The answer is very simple. You can’t.
All are relevant, all can be successful, but no-one uses them all.
The way of course is to consider each and every one. Think about what you enjoy doing and dump the rest.
Of these, select the three that you would most enjoy and think will be successful. Direct all your efforts to these three, whatever they are.
If you take pleasure in something you are half way to doing it well.
Research, hard work and experience should do the rest, but mindset and mentality are key to success. Just read Ana’s post Law Of Attraction Marketing: Attitude Determines Altitude and you’ll see.
Once you have made your choices, the next step is to record and monitor your results.
I use free tools: Woopra www.woopra.com as my main source of information and Google Analytics www.google.com/analytics.
If you don’t know why you are getting traffic and where it’s coming from, you have no way to judge whether your selections were justified. If you realize the effort you are putting in is not getting the required results, rethink your strategy and try again.
Last but not least, try new ways from time to time.
Don’t just sit back and assume you have the best and only way. Today’s state of the art soon becomes tomorrow’s old hat.
So keep up to date and be imaginative. Initiate new innovative ideas.
Successful businesses are usually those who offer something very special and totally different.
After my first set of interviews, I set up satellite pages on my website – one with a dedicated link for each of my interviewees. Each page gives that interview free to whomever they give the link and at the same time offers my product for sale.
It worked, I got traffic and conversion.
The Resultant Business Model
So here I am, practicing what I’m preaching. I’m following a strict regime and building on it all the time.
- Create a process that you will enjoy doing time and time again. (With me it’s interviewing)
- Concentrate your effort on just three strategies.
- Write a mind blowing 1st post (I did 101 Ways to Get Traffic to Your Website)
- Syndicate as much as possible. This gives ongoing circulation and return traffic. I put my first post on Facebook and on the first day it was shared 42 times.
- Do more posts and continue to strive to create amazing content.
- Record and analyse your traffic results regularly.
- Get other like minded associates to include you in their mailing lists.
- Think of new ways to get traffic and conversion.
I trod that same path that no doubt most budding millionaires have. It took me great effort and persistence and some time to realize the right niche for me.
Luckily I’ve found my way and I love it.
What do you think? Could this be for you ? I’ll look forward to your thoughts in the comments.
Marketing Takeaway from Ana
Phill is definitely everything he says he is and then some.
He is persistent (got me to say yes to him 🙂 ), driven (fairly new to the industry, but already successful), and brilliant (got me to give up some golden traffic generation nuggets during our interview).
His newest product 9 of the World’s Women Experts on Traffic is finally out and the first thing I did was called him and told him that it was unacceptable to give away my best traffic generation secrets practically for free!
I guess “money-savvy” is not on the list of his best qualities. 🙂
Low price point aside, this is a brilliant product with lots of hands-on traffic generation knowledge – I highly recommend you pick up your copy right NOW:
==>9 of the World’s Women Experts on Traffic
By the way, Phill – where did you dig out that picture of me?
Image Credit: http://www.funnybeez.com/