Tips #154 and 170 in my “202 Tips To Increase Blog Traffic” (yes, 202 of them – make sure you print the article and post it on your wall) state:
154. Make friends with forum and message boards addicts.
170. Add a forum.
I have a confession to make: I strongly dislike forums.
As far as I am concerned, they’ve become a mecca of ill-conceived opinions, spam links, and an outlet for the big mouths who have nothing better to do with their days, but to puke on every post they happen to come across.
Why did I still mention forum posting as a viable traffic generation strategy?
Because I do think it has a lot of potential, if you are prepared to put in the time and effort to build yourself up in the forum community.
Forum posting was a “do what I say to do and not what I do” kind of traffic generation strategy as far as I was concerned.
Until that is… I was browsing a BetterNetworker forum about a month ago – not because I wanted to, mind you, but as part as my weekly link building strategy.
That’s when I saw an absolutely brilliant way of using forum posting to generate traffic without much effort – it was so good as a matter of fact that it changed my opinion of forum posting once a for all.
Here’s what the thread I read that day – see if you come to the same conclusions as I did after reading it.
(To keep my post from getting too long, I am posting the comments from the 2 main parties only – David S. and Rachel J. However, there are over 4 pages of comments in this thread, so you see how effective this is).
(link to an article)
Like …is it really okay to Spam people your “articles”…on BN?
Rachel, we’ve been providing this community with value for years since before its inception..
You did however mimick your own objection by commenting in the same means that you reference. Boo 🙂
What are you talking about David? What did I mimick?
Hey Sweetie, sorry about the vague comment back to You.. all I was doing was facilitating the string with expected predictable comments – as a means to keep the thread visible mid-day, among many other publicly seen gimmicks as we wrap us sales…
(sorry if you feel like a guinea pic 😉
Anyway, I don’t perceive ANY real friction with You whatsoever, or your comment… in fact, if I stumbled on to my post as an onlooker as You did, I’d agree with You…
(the a-ha! moment)
I AM SO CONFUSED.
Ohh.. no worries, we’re (me and the dude’s article I linked to – Jim) have an open *LAUNCH* right now.. and we close TODAY…. so we’re just maximizing the public gossip areas in the industry to ensure people outside of our subscriber list are aware.
That’s all. Thanks for being nice 😛
This thread is a great example of how to get lots of quality targeted visitors to your blog with just one or a few forum posts.
There is some powerful, yet simple psychology behind this that works beautifully every time IF used properly.
Here are some background facts on why this traffic generation strategy works:
- forums create a sense of community where everyone’s opinion is open for others to criticize;
- people always want to be in the know, so they’ll jump on the bandwagon when they see a thread take off;
- everyone wants to share their opinions whether they know what they are talking about or not.
So what exactly do you do?
You post something semi vague or controversial (but be nice about it) and get forum visitors to give you their opinions on it – just like David did with Rachel.
Here’s another example of this.
Let’s say you’re in a business opportunity.
You could pose a question like:
‘I know some of you may not like ‘XYZ Biz Opp’ but I also know that they started first… which biz opp do you belong to? Why do you think yours is better?’
I am sure you’ll get some heated debate out of this one and many clicks on your signature with YOUR biz opp link in it.
To make sure the thread keeps going, make some comments here and there to keep the flame burning.
It’s as if you are writing a very interactive article on a particular topic, but the content is not written by you, but by other forum users.
By the way, you can definitely turn such threads into blog posts as well; similarly to what I did in this post.
Forum Posting Marketing Takeaway:
Since forum pages generally get a lot of attention from search engines, your forum thread can potentially end up on the first page of Google in no time… and stay there for a long while.
What does the targeted website traffic arriving to the forum see? Your forum signature.
And this is just the tip of the iceberg for ways to generate traffic.
QUESTION: would you use someone, like David used poor unsuspected Rachel, to gain more exposure at a forum?
Comment to show me that you’ve alive!