Don’t have the time to read all the marketing news, blog posts, announcements, and other content related to SEO/social media/online marketing published each week?
I’ve got you covered.
I sift through trillions (well, hundreds) of online publications to stay on top of marketing news that might affect your online business.
And I package them neatly in bite-sized chunks in my Weekly Marketing Skinnies right here at Traffic Generation Café every Saturday morning.
Between you and me, I have no idea why I bother investing hours of my time weekly reading all these marketing news just to boil them down for you in my Weekly Marketing Skinnies, other than the fact that I know you don’t have the time to keep up with the fast-paced marketing industry on your own, yet you DO need to be in-the-know to remain competitive.
Plus, your enthusiastic comments and social media shares show me just how much you truly appreciate being kept in the marketing loop in just a few minutes per week.
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Now grab your cup of coffee and let’s catch up on the marketing news that matter to your business.
The Quality Update: Google confirms changing how content quality is assessed, resulting in huge rankings shake-up.
Google has a new head of web spam, but not the “New Matt Cutts”.
Google has issued an apology for showing the White House in Maps search results when people search for a specific racial slur. Variations of the phrase deliver the same results.
Google Webmaster Tools are now Google Search Console.
Google doesn’t use analytics/bounce rate in search rankings.
Google’s Gary Illyes said “User experience will never be more important than content.”
Google to launch buy buttons on its search-results pages in coming weeks.
The Google-Twitter Firehose deal goes LIVE.
Google made it harder to reach Google.com from outside the US.
Bing is testing Answer Boxes that show the contents of entire Wikipedia sections and pages right in their search results.
Bing has announced they will be introducing their own version of mobile friendly ranking signals in the upcoming months.
Ha! Zuckerberg to SMBs: Facebook Pages are still the best way to reach consumers.
Facebook Messenger will now offer context about people wanting to chat with you.
New Facebook feature for local business advertisers: ‘Call Now’ button.
Facebook officially announced Instant Stories – that’s what FB dubbed their new product for publishers that allows FB to host mobile content vs redirecting users to external links.
What’s a ‘video view’? On Facebook, only 3 seconds vs 30 at YouTube.
“How many of Facebook’s video views are engaged views?” Google’s advertising chief Sridhar Ramaswamy questioned the value of Facebook video, when the social network counts views after only three seconds of attention.
YouTube “How To” video searches are up 70%.
90% of Twitter video views happen on a mobile device.
Twitter is rolling out its new desktop search interface for all logged-in users.
President Barack Obama is now on Twitter. Officially.
Loved this… The lighthearted Twitter banter between Obama and former President Bill Clinton.
You can now avoid accidental tweets to the wrong account with TweetDeck.
Pinterest and Tumblr were the fastest-growing social networks over the past year.
Google+ Ripples feature is a goner.
On a Side Note…
If you find tremendous value in my Weekly Marketing Skinnies, like thousands of other readers of Traffic Generation Café do, you should consider joining them and sign up to receive the weekly notifications of when a fresh Skinny is published.
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Marketing This & That
Google has updated Google Maps with new traffic alerts to help you avoid jams and get the most out of your holiday weekend.
Oh boy… Bots now outnumber humans on the web.
Verizon has announced it’s acquiring digital media company AOL in a deal worth $4.4 billion.
The Senate has scheduled a vote TODAY (Saturday) on a bill that would scale back the National Security Agency’s ability to collect surveillance data.
Google made YouTube ads shoppable. The new feature, called TrueView for shopping, will allow users to shop an ad by clicking on a banner in the video ad.
Google is rumored to unveil its stand-alone Web Photo service soon.
Google is working on an operating system for the Internet of Things dubbed ‘Brillo’.
Google quietly moves its head of search design to virtual reality.
Do photo filters affect online engagement? In short, YES, according to a post on Yahoo Labs.
WordPress made it easy to create a blog. Now they’ll make it easy to create an online store – with the purchase of WooCommerce.
Consumer groups update FTC complaint against Google to include allegations of adult content on YouTube Kids.
Mozilla is planning to roll out Suggested Tiles to the Firefox Beta channel next week.
Microsoft announced a massive Outlook.com update with improvements to the Inbox, new collaboration features, and a revamped calendar.
Gmail Inbox users now have their own Help Forum.
Walmart is reportedly launching a subscription shopping service to take on Amazon.
Bill Gates’ summer reading list is here.
To all of you who mentioned Traffic Generation Café in any share or form in the past week, my whole-hearted THANK YOU.
Traffic Generation Café would NOT be what it is today without you.
And I am not the only one who thinks that, by the way.
Take a look at the comment Kurt Frankenberg of Shoestring101.com (one of my favorite blogs, by the way) left on a recent Weekly Marketing Skinny:
Here are just some of the mentions I came across in the past couple of weeks:
Periscope — Watch What’s Going On in the World! – Carolyn Nicander Mohr at wonderoftech.com
6 Psychological Principles For Attracting Your Ideal Audience – Thomas E. Hanna at .tv
100+ Actionable Business Growth Strategies by World Renowned Business Experts – Bilal Safdar at virtualstaffing.co.uk
Top 20 Smartest Social Influencers – Don’t Miss A Single One – Susan at 5minutesformom.com
Tips Tuesday – Google Guideline Tester, Robots.txt Security Issue – MaAnna Stephenson at blogaid.net
How to write the best LinkedIn headline (and why it matters) – Andrew Hutchinson at firebrandtalent.com
The Top 50 Triberr Blogs of 2014 – Brent Carnduff at brentcarnduff.com
7 Things To Know About Facebook Instant Articles – Dave Lucas at dave-lucas.blogspot.com
How to Monetize Your Unused Web Domains and Earn Cash – Gail Gardner at experts.allbusiness.com
Have I missed your mention? Let me know in the comments!
Want to see your name here? Mention Traffic Generation Café in your next blog post!
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To an even better next week,