What Is Recontent?

Recontent.

What, on earth, is REcontent?…

To be frank, I made it up… buuuuuut for a GREAT reason! 😉

 RECONTENT = REPURPOSED CONTENT

Why, you ask?…

Here’s what Chris Brogan told me he thought of content repurposing:

I’m not into content repurposing. When I see it, it tells me that the person has very few ideas.

It means they’re struggling to be creative and have enough varied and unique perspective to bring information to the world on a regular basis. Which means, to me, at least, that they’re not the right person to follow.

I’d rather follow people who go to sleep still STUFFED with ideas, and who are dying to share their take the next day and every day. Those are who I follow.

~ Chris Brogan

I’ll sum up what Chris is saying this way: people who repurpose content lack creativity and imagination.

Since there’s so much confusion about the word ‘repurposing’, I propose we start with a clean slate.

(that’s where RECONTENT comes in!)

Repurposed content is currently referred to in many different ways:

  • reformatted content
  • reformed content
  • relocated content
  • restructured content
  • regenerated content
  • reworked content
  • reimagined content
  • reinvented content
  • recycled content
  • reused content

So… I’ve decided to repurpose the phrase ‘content repurposing’ into

 RECONTENT = REPURPOSED CONTENT

Recontent (CONTENT REPURPOSING) is a multi-channel marketing strategy that puts your business message in every format and on every platform your potential customers are looking for it.

content repurposing ecosystem

Now that you know what REcontent is, let’s learn how to accelerate your content marketing by using recontent to multiply your… ahem! content, thus reaching your target audience on whatever platform they are RIGHT NOW. (hint: it’s NOT your website!)

Learn more about recontent:

  • Content Repurposing: Getting the Most Bang for Your Content Buck
  • SlideShare Traffic Case Study • From 0 to 243,000 Views in 30 Days

And here are some specific content repurposing techniques you might want to take a look at:

  • How to Turn Blog Post into Video in 5 Min
  • Be Everywhere: How to Convert a Blog Post into PDF in Under 60 Seconds

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