Table of Contents:
Objective 2: Add Value/Solution
If you think people come to your blog for information, you are dead wrong.
They come to you for solutions.
Even if the topic of your post is as straightforward as answering “What Is SEO?” question.
When someone googles “What is SEO?”, they most likely need to learn more than just a definition.
They also want to know “What now?”
- How does it affect my business?
- How do I implement it?
- Where do I start?
All those questions were answered in my post.
And that’s what made it a success.
Objective 3: Make It Easier to Read
One of the simplest things you can do to make your posts more readable is to use better formatting.
Is the font too small?
Are your sentences and paragraphs too long?
If the posts LOOK like they are too much work to read, then people don’t read them – whether they provide value or not.
Simple steps I used to improved the readability of my posts:
- Bigger font.
Make sure it’s at least 12; better yet, 14 or 16.
I use 16 at Traffic Generation Cafe.
- Heading tags.
These are headings and subheadings you use in your posts, sidebars, etc.
They help you to break down your content into more readable pieces of information.
Most of these headings are hard-coded in your theme.
If yours doesn’t, you can always see if you can change it OR hire someone who knows how to change it.
What it should be for your home page – ideally:
- H1: Blog’s name (with your main keywords for the blog)
- H2: Your blog’s tagline
- H3: Your recent posts
- H4: related content in the sidebar, like the heading of an “about” widget.
- H5: Unrelated headings in your sidebar, footer, etc.
What it should be for your posts:
- H1: post title
- H2′s and H3′s: subheadings and sub-subheadings
- H4: your blog’s name, and possibly related widgets
- H5: same as above: sidebars etc.
If you can’t change your theme, at the very least do this:
As you write your posts, remember to use the subheading choices given in the WP editor to format your posts.
- Shorter sentences
Each sentence should contain one complete thought, and one thought only.
Same goes for paragraphs.
If that means that you’ll have a bunch of one-sentence paragraphs, so be it.
- Bullet points
Bullet points as well as numbered lists are a powerful way to simplify your content, break it down into smaller bites, and draw your readers back into the post.
I am not talking about adding a great image to the beginning of the post; that goes without saying.
A skillfully placed in-post image can definitely break up the monotony of a post, as well as anchor your readers’ attention.
In short, it helps them to keep reading.
That’s precisely why I used an image of Brent’s comment above instead of just quoting him.
Objective 4: Add a Call to Action
What is your main objective for your site?
Is it to:
Whatever it is, you need toguideyour readers to the final objective.
They’ll be looking for something to do once they read your post and that’s the perfect time and place to give them your call to action.
Here are some examples of calls to action to get your creative juices going:
To learn more about how to add a call to action to your posts, read this post by Ann Smarty:
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